CAP – Using consumers’ data for marketing – Consent and legitimate interest

The ASA/CAP have released a post called: Using consumers’ data for marketing – Consent and legitimate interest. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you haven’t received consent from a consumer, you don’t have a valid ‘legitimate interest’ for using their data and you don’t have another legal basis to rely on, you’re likely to breach the rules in Section 10 if you…

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