Day: 26 November 2020

BBC Radio 6 Shaun Keaveny presents (V)Oxjam 2020: a virtual music festival raising funds for Oxfam’s Christmas Appeal

Stuart Mitchell

Music lovers will be able to enjoy a day of festival-inspired entertainment from the comfort of their own home during lockdown thanks to an amazing curation of national artists and local musicians, including Andy Bell, on Saturday, November 28 from midday. Were it not for COVID, many would have been performing on the main stages of Glastonbury, WOMAD and Boom Town. The virtual line-up will be presented by BBC Radio 6 Music host Shaun Keaveny and will include an exclusive set from Andy Bell where he’ll cover Ride songs and…

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IKEA to remove non-rechargeable alkaline batteries by 2021

Stuart Mitchell

Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline batteries will be removed from the global home furnishing range by October 2021. With this decision, IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to rechargeable batteries. Regular use over time enables consumers to both save money and reduce waste at home. Several current comparative Life Cycle Assessment studies show that the environmental impact of alkaline batteries is higher compared to rechargeable…

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Clear Channel partners with Pocc to share the Stories That Made Britain Great

Stuart Mitchell

Clear Channel has partnered with Pocc (People of Culture Collective), a creative network making cultural impact, to showcase their brand-new campaign across digital Out of Home sites nationwide. The tagline “Making Britain Great Since…” emblazons Pocc’s newest campaign, created to counter the mainstream narrative of the immigrant story and put the many contributions that generations of ethnically diverse Britons have made centre-stage. Ideated and created from within the Pocc community, the integrated campaign has been brought to life through the network and connections of the group’s own members. Whilst culture…

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CAP – Savings claims and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called: Savings claims and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Consumers are often looking for a great deal at this time of the year and with Black Friday around the corner and Christmas on its way, it’s important that advertisers ensure their promotional savings claims don’t mislead consumers. By following these top tips,…

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Kallø inspires scratch cooking creativity with BOSH! and Tasty collaborations

Stuart Mitchell

Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is partnering with the UK’s bestselling vegan authors BOSH! and BuzzFeed’s Tasty, to showcase its leading, organic stocks range with easy-to-follow recipes. The new campaign aims to show consumers that super-tasty food doesn’t need to be complicated and that quality ingredients deserve to be paired with quality stock. It will reinforce the fact that Kallo stocks only contain carefully selected organic, good, honest ingredients – with no added artificial colours, flavours or preservatives. Launching earlier this month, and…

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