Kallø inspires shoppers to be ‘Better by Nature’

Kallø, the organic stocks and rice cake brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital marketing campaign titled ‘Better by Nature’. The execution aims to inspire and facilitate more natural food choices while connecting new customers to Kallø’s range of real-food products.  Wholesome animations linking the brand’s leading products with wild animals will feature in streamed video content across Facebook and Instagram. Bringing the playful brand personality to life, each animation is centred around catchy, play-on-word slogans such as: ‘I only opt for quality toppings,…

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Kallø inspires scratch cooking creativity with BOSH! and Tasty collaborations

Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is partnering with the UK’s bestselling vegan authors BOSH! and BuzzFeed’s Tasty, to showcase its leading, organic stocks range with easy-to-follow recipes. The new campaign aims to show consumers that super-tasty food doesn’t need to be complicated and that quality ingredients deserve to be paired with quality stock. It will reinforce the fact that Kallo stocks only contain carefully selected organic, good, honest ingredients – with no added artificial colours, flavours or preservatives. Launching earlier this month, and…

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Kallø extends plant-based stocks with new on-trend flavours

Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is extending its range of organic plant-based stock cubes with two new on-trend flavours – Organic Umami and Organic Sriracha. Both vegan-friendly organic stock cubes launched in Tesco on 25 October, with further listings in Sainsbury’s and Waitrose for Organic Umami. Each pack is 66g and contains six stock cube portions (RRP £1.20*). Following the success of Kallo’s Organic Mushroom and Organic Garlic & Herb stock cubes, the brand’s latest NPD extends its offering to vegan and flexitarian…

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Kallø and BOSH! partner up to deliver plant-based food inspiration

Serving up a fresh strategic direction, Kallø, the market-leader in organic jumbo rice cakes and organic stocks, has unveiled its latest brand partnership with BOSH! As part of a 12-month partnership, Kallø – owned by pioneering organic food company Wessanen UK – has collaborated with BOSH! to create engaging content for social media that champions the versatility of Kallø rice cakes and stocks as part of a plant-based diet. Renowned for creating inventive and tempting food, online recipe channel BOSH! was founded by Henry Firth and Ian Theasby. Their videos…

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