CAP – Easter promotions and the Ad Rules

The ASA/CAP have released a post called:  Easter promotions and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key…

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CAP – Savings claims and the Ad Rules

The ASA/CAP have released a post called: Savings claims and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Consumers are often looking for a great deal at this time of the year and with Black Friday around the corner and Christmas on its way, it’s important that advertisers ensure their promotional savings claims don’t mislead consumers. By following these top tips,…

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CAP – Don’t be a joker: Gambling and the Ad Rules

The ASA/CAP have released a post called: Don’t be a joker: Gambling and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Gambling advertising can be a risky business.  Alongside all of the usual rules around misleading claims, promotional marketing and offence, there are also specific rules for gambling to ensure that ads are socially responsible.  This includes not condoning gambling behaviour…

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