Year: 2020

ACLU Launches New Trump and Vote By Mail TV Ad

Stuart Mitchell

The American Civil Liberties Union launched a new six-figure television ad that highlights President Trump and administration officials who vote by mail juxtaposed with their recent attacks on the U.S. Postal Service and mail voting. The ad will run on MSNBC during the Democratic National Convention, and touts the ACLU’s work to ensure voters have access to the ballot, whether they choose to vote in-person or by mail. The ACLU has filed 20 lawsuits to protect the right to vote during the COVID-19 pandemic and has political advocacy campaigns ongoing…

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Innovative New Product for Doctor’s Surgeries Takes Marketing into COVID-19 Era

Stuart Mitchell

British businesses looking for new ways to tackle their marketing in the wake of the COVID-19 pandemic could soon connect with their local communities via hand sanitiser stations with the launch of brand new Pump It units. Designed and developed by marketing company, Pump It Marketing, the hand sanitiser stations will be located in doctors’ surgeries, health centres and medical centres around the country. The units incorporate digital signage space, which sits above the liquid dispensers, giving businesses a prime location for their marketing messages and targeted promotions. Each Pump…

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HEINEKEN Africa Foundation teams up with WaterAid to help communities protect themselves in fight against COVID-19

Stuart Mitchell

HEINEKEN Africa Foundation is donating more than £1 million (€1.2 million) to WaterAid to support the international charity’s emergency response to COVID-19 in Nigeria, South Africa, Rwanda, and Mozambique.   The work will provide much needed handwashing facilities in busy public spaces as well as water, sanitation and hygiene facilities in isolation centres, schools, and healthcare centres. Through the partnership, they will also roll out large-scale hygiene campaigns to help vulnerable communities protect themselves against COVID-19. Together they hope to reach millions of people across the four countries with lifesaving hygiene…

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City of Cape Town encourages citizens to report domestic violence with campaign from HelloFCB+

Stuart Mitchell

The City of Cape Town encouraged citizens to report domestic violence during the COVID-19 lockdown with a campaign from HelloFCB+. Acknowledging that many families were under additional strain during the quarantine period because of domestic violence, the City briefed HelloFCB+ to encourage audiences to take action to help those who possibly couldn’t call for help themselves. Video was chosen as the preferred medium because so many citizens, being forced to stay indoors and with lots of time on their hands, turned to social media for entertainment to while away the…

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Marine Plastic Pollution Turned Into 50,000 Reusable PPE Items For Front-Line Healthcare Workers Fighting Covid-19

Stuart Mitchell

HEROES, the charity founded by and for NHS workers, has partnered with global environmental organisation Parley for the Oceans (Parley), for a world-first collaboration, bringing recycled and reusable PPE visors to UK health workers and NGOs in the Dominican Republic. Uniting two imperative environmental and humanitarian causes, HEROES and Parley have combined already-established and community-led marine debris and plastic waste interception programmes from the Dominican Republic with a UK volunteer network producing sustainable eye protection. The raw materials used to make the pellets are intercepted in the Dominican Republic and…

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