Year: 2020

AGCS and Plastic Soup Foundation launch mobile DOOH game to help reduce the world’s plastic footprint

Stuart Mitchell

The struggle to stop plastic waste polluting the world’s oceans is the focus of a new mobile game developed for digital out of home (DOOH) by AGCS Works. Created on behalf of the Plastic Soup Foundation, the game shows how we need to work harder to reduce our plastic footprint in the battle to save the seas. AGCS’s interactive ocean clean-up campaign was one of the winners of Ocean’s 2019 Digital Creative Competition in the Ocean for Oceans category. It launches at Westfield London on Thursday, August 20, leveraging the…

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Kier Group announces new charity partnership with End Youth Homelessness

Stuart Mitchell

Kier, has announced its new corporate charity partner, End Youth Homelessness (EYH), a UK-wide movement of local charities that have joined forces to tackle homelessness together. The new two-year partnership will help in the charity’s aim of ending youth homelessness on a national scale, to give vulnerable young people a future. The Kier Foundation, an independently registered charity that support Kier’s charity partner, has worked with EYH to create a new campaign ‘Shaping Futures’. The campaign has three objectives over the next two years: Shaping Lives: to raise £200,000 to…

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Crisis and FCB Inferno launch #HomeForAll campaign

Stuart Mitchell

Crisis has launched the latest instalment of  #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain.  Back in March, in the wake of the COVID-19 pandemic, the effort to provide all those sleeping rough or in crowded night shelters with hotel and emergency accommodation undoubtedly saved lives. During this time, the UK made unprecedented progress toward ending homelessness. In England alone, nearly 15,000 people experiencing homelessness, including the majority of people sleeping rough, were provided with…

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Consumers say brand advertising must capture their true lifestyles and cultures to be relevant, according to new Getty Images research

Stuart Mitchell

Nearly 80 percent of people globally have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures. This is according to new research by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm…

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Viola Davis, Simone Biles, Questlove among celebrities starring in “You Will See Me” PSA campaign to encourage Black Americans to wear face masks to help stop the spread of the Coronavirus

Stuart Mitchell

To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) are launching a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus. Created by 3AM, a division of Los Angeles based entertainment agency Wild Card Creative Group, this integrated platform features prominent Black celebrities sharing their stories to encourage…

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