Month: January 2021

Ethiopian community shares virtual one-minute lessons in WaterAid campaign

Stuart Mitchell

As the UK returns to lockdown, with children and adults working and learning remotely, international charity WaterAid is offering a series of virtual classes with a difference. The one-minute lessons are taught by residents of Frat, Ethiopia, where WaterAid is working to bring clean water and decent toilets. As a break from a sweaty P.E. session or a Google classroom, viewers of Learn with Frat can discover Ethiopian culture, engage with the community of Frat, and cultivate new language, culinary and leadership skills. School principal Mengistu, who has high hopes…

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WARC Effectiveness Awards 2021, in association with LIONS, are launched

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results.  Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally. Philip Thomas, President, Ascential Marketing Division and Chairman of LIONS,…

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Over 50 Countries Announce Bold Commitment to Protect at Least 30% of the World’s Land and Ocean by 2030

Stuart Mitchell

As the natural world continues to disappear at an unprecedented rate, a group of over 50 countries—which (as of 10 January 2021) together harbour 30% of global terrestrial biodiversity (using vertebrates as a proxy) and a quarter of the world’s terrestrial carbon stores (biomass and soil), and 28% of ocean biodiversity priority areas and over a third of the ocean carbon stores—have announced their commitment to protect at least 30% of the globe’s land and ocean by 2030, and to champion an ambitious global deal to halt species loss and…

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XPO Logistics Partners with Truckers Against Trafficking to Help Combat Human Trafficking

Stuart Mitchell

XPO Logistics, a leading global provider of transport and logistics solutions, today announced a new partnership with Truckers Against Trafficking (TAT) to further the company’s stance against human trafficking. XPO’s $25,000 corporate sponsorship will help fund TAT’s efforts to eradicate trafficking by training commercial drivers to recognize potential traffickers and victims. “Every day, vulnerable individuals fall prey to human trafficking and many are taken far from their homes,” said LaQuenta Jacobs, XPO’s chief diversity officer. “The transportation industry is in a unique position to alert law enforcement agencies to suspected…

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2020 Women on Boards Advances Goal to Gender-Balanced Corporate Boards With New Campaign Name and Vision: 50/50 Women on Boards

Stuart Mitchell

2020 Women on Boards (2020WOB), the leading global education and advocacy campaign accelerating women to corporate boards,  inaugurates its bold new name and vision: 50/50 Women on Boards (50/50WOB), with women directors holding roughly half of all corporate board seats. In 2010, 2020WOB set a ten-year goal for women to hold 20% of the corporate board seats of companies listed on the Russell 3000 Index. In 2020, women reached a historic 22.6% of the public company board seats. While this was an important milestone, out of the 2,982 Russell 3000…

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