Month: January 2021

Apple launches major new Racial Equity and Justice Initiative projects to challenge systemic racism, advance racial equity nationwide

Stuart Mitchell

Apple has announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour. These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs); an Apple Developer Academy to support coding and tech education for students in Detroit; and venture capital funding for Black and Brown entrepreneurs. Together, Apple’s REJI commitments aim to expand opportunities…

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PepsiCo Selects 10 Emerging Innovators To Grow the Next Generation of Wellness Technologies, Services and Ingredients

Stuart Mitchell

PepsiCo has announced the 10 finalists from around the world that join its fifth annual Greenhouse Accelerator, a mentor-guided program supporting the acceleration of the latest innovators that seek to transform the ways consumers eat, drink and live their lives. This year’s Greenhouse Accelerator program looks outside the box in areas like emerging science and technology that can help PepsiCo stay close to evolving consumer tastes and preferences. Each of the participating companies will receive $20,000 in grant funding and begin a six-month business program designed to accelerate their growth through personalized…

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Kraft Mac & Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

Stuart Mitchell

Kraft Mac & Cheese, has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety later in 2021 using the new cup and design. Kraft Mac & Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire) The fiber-based microwavable cup currently being trialed is microwave safe and filled with the same delicious Kraft Mac & Cheese families know and love. In addition, the innovative cup will eliminate the plastic label through new direct print…

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Data & Marketing Association joins Race Equality Matters UK campaign

Stuart Mitchell

The Data & Marketing Association (DMA) can announce a new partnership with not-for-profit organisation Race Equality Matters, which will seek to achieve racial equality in the workplace. A key part of this partnership will see the DMA help fund and support Race Equality Matters’ campaign to empower ethnic minority employees and provide individuals, organisations, and networks with the insight, tools and resources to drive effective action for sustainable change. The DMA joins over 15 UK firms championing diversity that have pledged support to Race Equality Matters in the four months…

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CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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