CAP – The Best Guide to Objective vs Subjective Claims in the Universe

The ASA/CAP have released a post called: The Best Guide to Objective vs Subjective Claims in the Universe. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote what they’re selling in the best possible light. But whether you’re claiming your carpet cleaner is chemical-free, or that you’re the highest-rated hairdresser in Huddersfield, it’s important your claims are grounded in reality,…

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Klöckner Pentaplast launches its new recylable PET blister film

Klöckner Pentaplast (kp), a leading global manufacturer of high barrier protective packaging solutions with industry-leading use of recycled content material, has launched kpNext, its first-to-market innovation in recyclable PET blister films. kpNext is the only PET recyclable blister that is completely compatible on pharmaceutical manufacturing form, fill and seal equipment. kp has a rich history of innovative pharmaceutical blister packaging solutions and kpNextׄ is the next step of that evolution. Not only is kpNext the only PET film designed to be a recyclable blister package, but it does not come…

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Climeworks and leading risk knowledge company Swiss Re sign the world’s first and largest 10-year purchase agreement for direct air capture and storage of carbon dioxide

The summer of 2021 has shown a vast variety of extreme weather events around the world and thereby given an outlook on the consequences of the climate crisis. To limit global warming to safe levels, we need to do everything we can. The latest report by the UN’s Intergovernmental Panel on Climate Change confirms that it is crucial to reduce our emissions drastically and on top of that remove unavoidable and historic carbon emissions from the air permanently. Climeworks’ carbon dioxide removal via direct air capture technology is the only…

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A.P. Moller – Maersk accelerates fleet decarbonisation with 8 large ocean-going vessels to operate on carbon neutral methanol

In the first quarter of 2024, A.P. Moller – Maersk will introduce the first in a groundbreaking series of 8 large ocean-going container vessels capable of being operated on carbon neutral methanol. The vessels will be built by Hyundai Heavy Industries (HHI) and have a nominal capacity of approx. 16,000 containers (Twenty Foot Equivalent – TEU). The agreement with HHI includes an option for 4 additional vessels in 2025. The series will replace older vessels, generating annual CO2 emissions savings of around 1 million tonnes. As an industry first, the…

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SSE and National Grid pilot project to use electricity transformers to heat homes

SSE Energy Solutions and National Grid have today unveiled an innovative new project that could decarbonise heat networks, capturing waste heat from electricity transformers to generate hot water and space heating for homes and businesses. It is estimated that the heat recovery project will initially reduce heat network carbon emissions by more than 40% versus traditional gas-led systems. Critically, the technology offers a route to net-zero heat when applied to transformers served by 100% renewable electricity from wind or solar farms. The project has the potential to save millions of…

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