Month: April 2022

ASA – New advertising guidance on misleading environmental claims and social responsibility

Stuart Mitchell

The ASA/CAP have released a post called:  New advertising guidance on misleading environmental claims and social responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing guidance to assist with interpreting CAP and BCAP’s rules that concern environment-related advertising issues. These rules broadly relate to misleading environmental claims and social responsibility. The guidance includes a general overview of the…

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Sir Richard Branson and Made By Dyslexia collaborate with global partners to recognise ‘Dyslexic Thinking’

Stuart Mitchell

Sir Richard Branson and charity Made By Dyslexia have joined forces in the launch of the campaign #DyslexicThinking, which has enlisted major organisations to recognise “Dyslexic Thinking” as a celebrated term and valuable workplace skillset against an outdated narrative. Now, LinkedIn members can add “Dyslexic Thinking” as a skill on their LinkedIn Profile. Sir Richard Branson lists Dyslexic Thinking as a skill on his profile and today called others with Dyslexia to join him. He said: “I’m thrilled LinkedIn has added Dyslexic Thinking to their recognised skills list.  It’s significant because…

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PA Consulting establishes The PA Foundation to develop and inspire the leaders of tomorrow

Stuart Mitchell

PA Consulting (PA), has announced the formation of The PA Foundation to amplify the positive impact it has on society and the communities in which it works. The PA Foundation will support PA’s volunteering efforts by providing grants to charities and non-profit organisations. PA people will volunteer their skills and experience, working alongside the Foundation, to make a real difference. They will work together to deliver on a shared mission to develop and inspire people, particularly those facing disadvantage, to be the innovators and leaders of tomorrow – applying their…

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Landmarks to light up blue to raise awareness of asbestos-related cancer, mesothelioma

Stuart Mitchell

Action Mesothelioma Day (Action Meso Day), an annual event on 1 July to raise awareness of mesothelioma and the dangers of asbestos, will be marked this year by turning landmarks blue for the #GoBlueForMeso campaign. As part of its ActionMeso campaign, the UK Mesothelioma Alliance (UKMA) is encouraging people to ask their local landmarks and buildings to light up blue to mark Action Meso Day 2022. Patients, family members, friends, carers, local dignitaries, healthcare professionals, asbestos removal companies, law firms and anyone interested in mesothelioma and the dangers of asbestos…

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Vodafone Extends Tech Appeal With Refugee Council

Stuart Mitchell

Vodafone has announced it is working with leading charity Refugee Council to distribute smartphones, devices and connectivity to refugees, including those fleeing Ukraine. Vodafone has donated 3,000 smartphones, connectivity and 1,000 portable chargers to the programme and is extending its popular Tech Appeal, so the UK public and businesses can donate tech to the cause at www.vodafone.co.uk/techappeal . This follows Vodafone’s recent announcement that it is offering free connectivity to 200,000 refugees arriving in the UK from Ukraine through its everyone connected programme.  Refugee Council is one of the leading…

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