Month: April 2022

New Report Reveals Industry-Led Initiative Restricting Products Advertised to Kids Fails to Protect Them from Marketing of Unhealthy Foods and Beverages

Stuart Mitchell

Although recent revisions to the nutrition criteria used by the Children’s Food and Beverage Advertising Initiative (CFBAI), the food industry’s self-regulatory program, led to minor nutritional improvements in products that may be advertised to kids, the initiative fails to meaningfully protect them from marketing of unhealthy food and beverages, according to a new report from researchers at the Rudd Center for Food Policy & Health at the University of Connecticut. The report, FACTS 2022. Food industry self-regulation: Changes in nutrition of foods and drinks that may be advertised to children,…

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British Tech Firm Helps NHS Carbon Reduction Strategy Reduce Carbon Emissions By 95%

Stuart Mitchell

British smart MedTech company NeedleSmart is at the forefront of helping the NHS radically reduce CO2 emissions in its clinical waste disposal by a staggering 95% as part of its Carbon Reduction Strategy, saving £10s of millions in clinical waste destruction.    NeedleSmart is collaborating with the NHS, facilitated through the NHS Supply Chain innovation route, to drive a campaign forward to minimise single-use plastics and associated packaging. As of 1st April, and as part of the Government’s recycling policies, all plastic packaging must contain 30% recycled material or be subject to…

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200+ Major U.S. Companies Oppose Anti-LGBTQ+ State Legislation

Stuart Mitchell

The Human Rights Campaign and Freedom for All Americans have announced that more than 200 major companies have joined together to sign on to the Human Rights Campaign and Freedom for All Americans Business Statement on Anti-LGBTQ+ Legislation. Together, these companies are united in opposing the wave of anti-LGBTQ+ legislation, much of which specifically harms transgender youth, in states across the country. The list of signatories has more than quadrupled in the past year. “Every day, more and more major businesses are refusing to sit idly by as state legislators…

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Vattenfall and Ameresco to develop extensive low and zero-carbon heat network in the City of Bristol

Stuart Mitchell

Vattenfall and Ameresco, a leading American energy services company, have been selected as partners in the Bristol City Leap project, a 20-year concession to decarbonise the city and attract GBP 1 billion (approx. EUR 1.2 billion) of investment. “We are very honoured to have been selected together with Ameresco to help the City of Bristol to decarbonise and reach its carbon neutrality goals. This is completely in line with Vattenfall’s goal to enable fossil free living within one generation,” says Ulrika Jardfelt, Head of Vattenfall Business Area Heat. The City…

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“A diamond is forever” but entries into Gerety will end May 13!

Stuart Mitchell

The Gerety Awards have a final deadline for entries until Friday, May 13, 2022. The shortlist will be announced mid June followed by jury insight panels. Like every year, the jury insight panels in partnership with leading ad press partners will bring together a few judges from each executive jury to discuss favourite works and trends from this year’s Gerety. The shortlist winners and trends reported by the panels are one of the most important benchmarks for the advertising industry. Since its creation Gerety has included hundreds of creative leaders…

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