Day: 20 May 2022

New first-of-its-kind accessible communications training launches

Stuart Mitchell

The disabled community controls $13 trillion in buying power and represents 15 percent of the global population (1.85 billion people). However, every day communicators launch campaigns and publish content inaccessible to this group.   In honor of Global Accessibility Awareness Day on Thursday, May 19, Current Global has launched a new, in-depth training on accessible communications as a continuation of its Accessible by Design initiative.   This first-of-its-kind facilitated training is designed to give attendees practical exercises on how to make communications more accessible; accessibility best practices with specific content examples; and…

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Tide and World Wildlife Fund Join Forces to Encourage Next Impactful Eco-Habit: Washing in Cold

Stuart Mitchell

Tide and World Wildlife Fund (WWF) are joining forces to encourage a new eco-habit in response to survey data that finds Americans are looking for more ways to save energy in their daily lives: “wash your laundry in cold water.” Washing in cold saves up to 90% of the energy in every wash cycle and can save Americans up to $150 a year. Put another way, switching one load from hot to cold saves enough electricity to power the average American home for over an hour. To raise awareness of…

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AWS Impact Accelerator Launches with $30 Million for Startups Led by Underrepresented Founders

Stuart Mitchell

Amazon Web Services, Inc. (AWS), has announced it has committed more than $30 million to early stage startups led by Black, Latino, LGBTQIA+, and women founders as part of its new AWS Impact Accelerator. Over the three-year commitment, AWS will provide funding and guidance for a series of programs that will help these organizations build successful companies. Each qualifying startup receives up to $225,000 in cash and credits, extensive training, mentoring and technical guidance, as well as introductions to Amazon leaders and teams, networking opportunities with potential investors, and ongoing…

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YSL Beauty Launches Rewild Our Earth, A Major New Sustainability Initiative In Collaboration With World-Renowned NGO, Re:wild

Stuart Mitchell

In the lead-up to Earth Day, YSL Beauty announced a global program called REWILD OUR EARTH, in partnership with global NGO Re:wild, reflecting its broader commitment to making a positive impact on the planet and its people. The Rewild Our Earth program aims to protect and restore 100,000 hectares by 2030––a surface area that is almost 10 times the size of Paris––and to safeguard biodiversity in priority areas affected by climate change where YSL Beauty’s ingredients are sourced. Inspired by the brand’s longstanding involvement in Morocco’s Ourika Valley with the…

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Vaseline® Launches See My Skin

Stuart Mitchell

When people of color search for skin care information online, they’re often met with results that don’t accurately reflect them. Research published by the Journal of the American Academy of Dermatology found that less than 6% of image-based search results show conditions on skin of color. In an effort to close that gap, Vaseline® is introducing See My Skin, alongside partners at HUED, a digital health company focused on improving quality of care for Black, Latinx and Indigenous populations through education, access and data, and VisualDx, medical informatics company that…

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