Day: 1 June 2022

New analysis reveals the importance of SMEs to the British economy

Stuart Mitchell

New research reveals how important small and medium enterprises are for the British economy, as businesses that employ between one and 249 employees contribute more than £2 trillion in turnover and employ 44% of the British workforce. The study by marketing training hub School of Marketing analysed the latest ONS and government data on the number of small and medium enterprises in 2021 to see which regions and industries are powered the most by SMEs. Analysis of the industries revealed that the Hospitality Industry has the highest proportion of SMEs…

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Mahindra Rise Partners with Project Nanhi Kali to Launch #EveryGirlMatters Campaign in the United States 

Stuart Mitchell

Mahindra Rise have announced a new partnership with Project Nanhi Kali, a program that offers quality education to underprivileged young women in India. Together, the organizations will launch the #EveryGirlMatters Campaign, designed to help girls from underprivileged families complete 10+ years of schooling. To date, the project has transformed the lives of over 500,000 girls across 14 states in India.  Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. In the United States, Mahindra is a leader in the information technology and farming equipment/utility vehicle sectors. Central to Mahindra’s philosophy are three core values: Accepting…

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A.P. Moller Maersk to join SteelZero Initiative

Stuart Mitchell

To contribute with a clear demand signal and catalyse the transition to sustainable green steel, A.P. Moller – Maersk (Maersk) has decided to join Climate Group SteelZero, a global initiative which brings together leading organisations to accelerate the transition to a net zero steel industry, in partnership with Responsible Steel, the steel industry’s first global, multi-stakeholder standard and certification initiative. Steel is an integral part of our value chain. We use it in our ships, containers, terminals, and warehouses and therefore, it is a pivotal part of our decarbonisation efforts.…

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Unilever ‘warms up’ ice cream freezers to help tackle emissions

Stuart Mitchell

Unilever is launching two pilots to trial warmer ice cream freezer cabinets with an aim of reducing energy use and greenhouse gas emissions by approx. 20 – 30% per freezer, whilst ensuring the same ice cream quality and consumer experience. The two pilots, kicking off recently in Germany with a second pilot to follow in Indonesia next year, are the first step in exploring and understanding the product performance of our ice cream and the energy consumption of freezers at warmer -12°C temperatures, in real life conditions. With a current…

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CAP – Wait a minute, Mr Postman – Delivery charges in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

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