Day: 24 June 2022

CAP – New targeting rules for cosmetic interventions advertising come into force

Stuart Mitchell

The ASA/CAP have released a post called: New targeting rules for cosmetic interventions advertising come into force. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In November 2021, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) announced new targeting restrictions that prohibit cosmetic interventions advertising from being directed at under-18s.   Following a 6-month grace period, the new rules…

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LanzaTech, with the support of Danone, Discovers Method to Produce Sustainable PET Bottles from Captured Carbon

Stuart Mitchell

A consortium, including LanzaTech and Danone, led to the discovery of a new route to monoethylene glycol, (MEG), which is a key building block for polyethylene terephthalate, (PET), resin, fibers and bottles. The technology converts carbon emissions from steel mills or gasified waste biomass directly into MEG. The carbon capture technology uses a proprietary engineered bacterium to convert carbon emissions directly into MEG through fermentation, bypassing the need for an ethanol intermediate, and simplifying the MEG supply chain. The direct production of MEG was proven at laboratory scale and the…

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Virgin Media O2 reveals stigma of buying used goods is now a thing of the past

Stuart Mitchell

The stigma of buying used goods is now a thing of the past, as nine in 10 consumers are now happy to shop second hand, due to concerns about the cost of living, the environment and a desire to own ‘unique’ items. The study, commissioned by Virgin Media O2, coincides with the launch of its new Do One Thing campaign which aims to inspire people to make changes to their lifestyles – big or small – to help to protect the planet for current and future generations. With more people…

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Music stars and artists team up with WaterAid to design exclusive postcards for Glastonbury Festival in support of climate campaign

Stuart Mitchell

Glastonbury performers and other music stars including Ringo Starr, FOALS, The Waterboys, KT Tunstall, Wet Leg and Scouting for Girls, as well as legendary designer Dame Zandra Rhodes have created special limited-edition postcards for this summer’s festivals on behalf of the charity WaterAid. Officially launching at Glastonbury, the postcards feature designs that celebrate the power of water and highlight the importance of protecting our planet and people everywhere as part of WaterAid’s Climate Fight campaign. Festival-goers can pick up an exclusive postcard and send one to the Prime Minister calling…

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Moonlight Technologies Launches 5 New, Sustainable, Carbon-Negative, Plant-Based Technologies

Stuart Mitchell

Moonlight Technologies announced the launch of five new, sustainable, plant-based technologies. The launch of these technologies reinforces the foundation of Moonlight Technologies’ mission to use the power of nature to create a more sustainable, safer, and healthier world through plant-based innovation. The new technologies include: EcoArmor, InsectProof, MindfullyClean, OdorSafe, and Natural Dyes. What makes each unique is that they are entirely plant-based, 100% natural, and manufactured with a carbon negative manufacturing process. All technologies are applied via standard manufacturing processes and have strong wash durability. “We are excited to bring…

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