Day: 15 July 2022

FC Barcelona and UNHCR kick off partnership with new football jersey in support of refugee children

Stuart Mitchell

FC Barcelona and UNHCR, the UN Refugee Agency, kicked off their partnership today with the launch of a new football jersey and a pledge to support sports initiatives for refugee children on four continents. UNHCR’s logo is featured for the first time on the new FC Barcelona men’s and women’s first team jerseys. The jersey, part of FC Barcelona’s new kit for the 2022-23 season, serves as a message of solidarity with more than 100 million people who have been forced to flee their homes. The partnership will span over…

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CAP – Remit statement: ‘content marketing’ for gambling products online

Stuart Mitchell

The ASA/CAP have released a post called: Remit statement: ‘content marketing’ for gambling products online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Introduction Last year, we published an update to clarify, in broad terms, the ASA remit over marketing communications appearing on websites, apps and cross-border platforms (for example, social media and retail platforms).  It was well received, but it is accepted that…

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Circular Launches Digital Platform for Recycled Plastics

Stuart Mitchell

Circular.co has announced the public launch of its full- service digital platform that introduces a new way to buy and sell sustainable commodities at scale, starting with a focus on recycled plastics. The platform helps essential industries evolve to a more sustainable future by offering efficient online trading, accessible data and transparent economics. Circular’s digital infrastructure tools simplify supply chain logistics by doing all the sourcing, vetting, matching, contracting, shipping and billing for its customers. Buyers and sellers can trade with confidence backed by a full guarantee, and a dedicated…

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Customizable Net Zero Card Puts Power in the Hands of Businesses to Counter Micro-Level Emissions Such as Business Travel 

Stuart Mitchell

MetaVerse Green Exchange (“MVGX”), a digital green exchange licensed and regulated by the Monetary Authority of Singapore (MAS), announced the launch of a new tool, the Net Zero Card, in its suite of products and services to enable employees to easily support and reinforce an organization’s sustainability commitments.  The Net Zero Card was recently piloted for the very first time at DLD Munich and the 2022 Annual Meeting at Davos for the World Economic Forum, where MetaVerse Green Exchange Executive Chairman and Co-Founder Dr. Bo Bai offset 3 tons of…

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Unilever and Geno launch $120m venture to scale alternative ingredients

Stuart Mitchell

Unilever and Genomatica (Geno), a leader in biotech and sustainability, have launched a venture to scale and commercialise alternatives to palm oil and fossil fuel-derived cleansing ingredients. These are integral to the formulations of thousands of everyday cleaning and personal care products. With growing demand for sustainably-sourced palm oil, this venture aims to deliver additional responsibly sourced palm oil alternatives to the market. With $120m jointly invested in the newly-formed initiative, and with other strategic investors expected to join, the venture will develop an alternative, plant-based ingredient using biotechnology. The…

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