Month: July 2022

Ben & Jerry’s Joins Initiative to Ensure Packaging Doesn’t Come at the Expense of World’s Vital Forests

Stuart Mitchell

On World Rainforest Day, illus-tree-ous ice cream company Ben & Jerry’s has made an unbe-LEAF-able announcement. Ben & Jerry’s has become the first food brand in the Pack4Good initiative — committing to ensure its paper packaging does not come at the expense of the world’s most vital forest ecosystems. Instead, the company will prioritize lower impact solutions focused on reducing waste and employing Next Generation innovation in its packaging. The world’s forests are being logged at an alarming rate — three billion trees a year go into the paper packaging…

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Advertising’s Leaders Set Pathway To Net Zero Industry Worldwide

Stuart Mitchell

Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the roll out of Ad Net Zero internationally to major markets. The world’s major advertising agency holding companies, dentsu international, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP, along with Unilever – one of the world’s largest advertisers, global tech companies, Google and Meta, plus European media company Sky, will be supported by US trade bodies, ANA, 4A’s and the IAB, the WFA representing…

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Transport decarbonisation could provide multi-billion pound boost to local economies, says new report

Stuart Mitchell

Analysis published in a new report has shown that transport decarbonisation could result in a multi-billion pound boost to local economies across the country, but says action from the Government is needed. The Association for Renewable Energy and Clean Technology (REA) and Hitachi Energy’s report – ‘Decarbonising Transport: Enabling local energy solutions’ – is an analysis of the energy requirements to deliver Net Zero transport systems in local areas across the UK. The report uses Southampton and the Solent as a case study as it is one of few that…

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DLA Piper launches global partnership with UNHCR 

Stuart Mitchell

DLA Piper announces a new partnership with the UN Refugee Agency (UNHCR) that will see the two organisations working collaboratively to develop innovative responses to the global refugee crisis, enhance refugee integration and advocate for impactful, systemic change. During the first three years, DLA Piper will provide pro bono support worth over $3.7m and contribute financially to the agency’s global programmes. The partnership has been developed in collaboration with UK for UNHCR, an organisation responsible for developing humanitarian partnerships with British corporations that support global relief efforts for refugees.   …

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Leo Burnett Chicago and NY Times Magazine Top Global Creative Rankings 2022

Stuart Mitchell

Strong performances by Leo Burnett Chicago and The New York Times Magazine landed them in top spots in the Global Creative Rankings 2022, which incorporates results from both The One Show 2022 and ADC 101st Annual Awards announced last week. This benchmark creative ranking from The One Club for Creativity is determined by the cumulative point totals of eligible One Show Pencils, ADC Cubes, Merits, and Special Awards this year.  “Based on results of two of the world’s largest and most prestigious global awards programs, the Global Creative Rankings is…

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