Day: 25 September 2022

Stacy’s® Pita Chips Shines Light On The Next Generation Of Female Entrepreneurs With Girl Scouts® of the USA

Stuart Mitchell

As a female-founded brand that grew from a sandwich cart to distribution throughout the U.S. and Canada, Stacy’s® Pita Chips is continuing its ongoing commitment to help women rise. This year, as part of a licensing relationship with Girl Scouts® of the USA (GSUSA), Stacy’s is releasing a new limited-edition Girl Scout Cookie inspired flavor, Stacy’s® Girl Scout Thin Mints™ Flavored Pita Thins, and pledging a donation of $50,000 to Girl Scouts to support the next generation of female entrepreneurs. Aligned with Stacy’s mission, GSUSA has a long legacy of…

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California’s new clean car standards will accelerate zero-emission vehicle market development across states

Stuart Mitchell

Ceres joins major companies and employers in California to celebrate the adoption of the Advanced Clean Cars II rule, which will build upon the state’s history of leadership in deploying cleaner and more efficient vehicles across the U.S. and support the auto industry’s shift to a zero-emissions future.  The California Air Resources Board approved the new light-duty vehicle standards today following months of consideration and with significant support from major companies, institutions, and investors. The original Advanced Clean Cars rule, adopted in 2012 using California’s authority to set its own…

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Heimat Berlin and German Cancer Aid have created a new flag: because the most dangerous thing about the sea is not the sea. It’s the sun

Stuart Mitchell

Every year 400 people die in Germany by drowning, but 8 times more people die of melanomas caused by the sun’s radiation. So it was increasingly clear that a new kind of beach warning flag was needed: The world’s first Sun Warning Flag. Right next to the well-known green flag (low hazard), yellow (hazard) or red flag (high hazard), a new black flag (high skin cancer hazard) is now erected when the UV Index reaches critical levels. The new flag features an eye-catching black-on-black design: an iconic black sun on…

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Air Partner sees positive progress with opt-out carbon offsetting programme

Stuart Mitchell

Air Partner, the global aviation services group, has increased the quantities of carbon being offset on its flights by 65% over the past year, compared to quarterly data. Carbon offsetting of its charter and private jet flights has increased the past two quarters since switching its carbon offsetting scheme from opt-in to opt-out for its customers.  Air Partner, like much of the aviation industry, recognises that parts of its operations take their toll on the environment. Switching to the opt-out scheme was a significant step-change for Air Partner, as the…

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CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

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