Month: September 2022

New Report Shows Rise of Global Plastic Waste to Triple by 2060

Stuart Mitchell

As UN World Oceans Day last month celebrated the notion of a healthier ocean and highlights action required to make a positive impact, the latest stats highlight that global plastic waste will triple in lakes, rivers and oceans by 2060. The Organization for Economic Co-operation and Development has produced a report called ‘Global Plastics Outlook: Policy Scenarios to 2060’, which has revealed half of the plastic waste will be destined for landfill and less than a fifth will be recycled. As plastic waste is expected to expand from 353 million…

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Capgemini and SAP Accelerate Automotive Sustainability

Stuart Mitchell

A joint initiative by Capgemini and SAP will work to accelerate the automotive industry’s journey towards sustainability. Capgemini and SAP will provide cloud products and services to support sustainability transformation in strategy, technology, and business model change. The initiative will enable companies to better manage their suppliers and supply chains in pursuit of their sustainability goals. “Sustainability is at the heart of the automotive industry and has to be the foundation of every decision. At the same time, it is essential to clearly understand the customer’s perspective and integrate feedback…

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Young Brits Want To Feel A Sense Of Belonging When Watching Their Favourite Films

Stuart Mitchell

Millions of young Brits feel misrepresented in movies with 43% admitting they can’t relate in any way to the characters they see on the big screen, according to a new study released today. The research shows that over half of under 35-year-olds (57%) think stereotypes are offensive and overused in films, with 30% going as far as to say they have been offended by a movie cliché. The study of 2,000 Brits aged 18 – 35, commissioned by confectionary brand M&M’S as part of its global ‘FUNd’ initiative designed to…

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Domestos first with new bottles made with recycled plastic

Stuart Mitchell

Unilever have reported on their website that they have created their first Domestos bottles made with recycled plastic, the article is below: Households have been using Domestos bleach to clean their home and keep their families safe from germs since 1929. Today, Domestos is still a household favourite and the UK’s number one toilet and bleach brand1, but we’re looking at how we can continue to deliver the most effective cleaning products in a more sustainable way. Same Look. New Bottle. Our Domestos liquid bleach bottles have been fully recyclable…

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The industry panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called:  The industry panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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