Day: 24 October 2022

New PSAs Inspired by Real Adoption Stories Motivate Parents to Consider Adopting Teens From Foster Care

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council has launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens. “Our goal for these new PSAs is to continue to share poignant and emotional stories as genuine as the teens and parents who inspired them. Through…

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cain&abelDDB partners with LGBTQ+ charity Switchboard, for new awareness campaign 

Stuart Mitchell

cain&abelDDB has partnered with LGBTQ+ charity helpline, Switchboard, to launch a brand-new campaign. The campaign is aimed at addressing the questions, no matter how big or small, that some people in the LGBTQ+ community and beyond may have but are too afraid to ask, as well as raising awareness of the charity’s support helpline.  Personal, unique, and unexpected, each colourful creative addresses a unique and real question that someone may have, with stand-out bold typography and design. The campaign runs across Print, Social and Digital Out of Home (DOOH) sites. The small,…

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Fifth going green when making home improvements

Stuart Mitchell

New findings from Halifax have shown that over a fifth of people making home improvements (22%) are doing so to improve energy efficiency, something that is becoming increasingly important as energy bills rise. Kim Kinnaird, Halifax Mortgages Director said: “Improving the energy efficiency of your home can help reduce your bills and, as we head into colder months, keep you warmer. So, if you’re embarking on home improvements, it’s well worth making sure you’re thinking ‘green’ at the same time – even small changes can add up. “Draft exclusion, better…

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Aquapak partners with Industrial Physics to help customers transition to sustainable packaging

Stuart Mitchell

Aquapak Polymers, a leader in polymer technology that offers excellent functionality, recyclability and environmental credentials, has partnered with Industrial Physics, a global packaging, product, and material test and inspection partner, to create a harmonised set of WVTR (Water vapour Transmission Rate) testing methods for its Hydropol™ biodegradable polymer. Hydropol offers all the benefits of traditional polymer plastics yet is water soluble and completely biodegradable as well as non-toxic and UV resistant. It also offers multiple end-of-life options such as recyclability, compostability and compatibility with anaerobic digestion plants. Establishing a reliable…

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CAP – Laying your misleading “green” claims to rest

Stuart Mitchell

The ASA/CAP have released a post called:  Laying your misleading “green” claims to rest. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers are keen to point to the green credentials of their products and services, and the funeral sector is no exception. However, it’s important that such claims are accurate and do not mislead consumers at what is likely to be a difficult…

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