Month: October 2022

CIPR and TAF launch new network for PR professionals working in Trade Associations

Stuart Mitchell

The Trade Association Forum in partnership with the Chartered Institute for Public Relations (CIPR) are delighted to launch a new networking group for PR and PA professionals working in Trade Associations. The TAF PR and Public Affairs Best Practice Forum (TAF PUBCOM) held its first meeting on 22nd September and agreed a remit to: Provide a professional network for PR and PA staff working in trade associations Support trade association PR and public affairs staff to develop their skills and professional careers, including through the provision of tailored training and…

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New network launches to tackle lack of racial diversity in Public Affairs

Stuart Mitchell

A new national network has launched, aiming to give a voice to people from ethnically and racially diverse backgrounds who are interested in, working in or progressing their careers in the Public Affairs industry. This new network, the Public Affairs Racial Diversity Network (to be known as PARDN) launched on the first day of National Inclusion Week (26 September 2022). PARDN will be focused on creating real change within the sector. The group will bring together public affairs professionals to help break down some of the barriers in the sector…

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IPA publishes Marketing Effectiveness Roadmap 2022

Stuart Mitchell

A dedicated approach to marketing effectiveness works, strengthening the marketing effectiveness culture of both brands and agencies and leading to stronger business value from marketing effectiveness. This is one of the core findings released recently from the 2022 IPA Marketing Effectiveness Roadmap report, supported by ISBA, and Marketing Week, which reports the levels of marketing effectiveness competency within the industry and sets out a clear model for future success. Now in its second year, the IPA Marketing Effectiveness Roadmap defines marketing effectiveness as: “The process of improving business performance from…

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The Creative Shootout 2023 Opens for Entry

Stuart Mitchell

The UK’s radical done in a day creative award is back, for its sixth year. Open for entry now, The Creative Shootout is calling on agencies from any marketing discipline to show off their creative clout for this year’s Charity of the Year, FoodCycle. FoodCycle supports communities across the UK; feeding the hungry, providing company and warmth to the lonely, all while using food which would otherwise go to waste. Agencies have from 26th September until close Monday 28th November to submit an entry via www.creativeshootout.com. The entry can be…

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Reebok Founder launches #RaisingAMillion campaign

Stuart Mitchell

LetsLocalise #RaisingAMillion campaign is being launched by Reebok Founder, Joe Foster to help state schools in Birmingham, and nationwide, meet increasingly basic needs – from school meals, pencils and books to sports equipment and hand sanitiser – after budgets drop to 2010 levels in real terms and calls for help escalate.  Joe Foster, Chairperson of LetsLocalise, a digital and social innovation platform for state schools, local communities and businesses, is giving his time, contacts and business skills to lead the #RaisingAMillion campaign to help 1 million schoolchildren across the UK…

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