Day: 16 November 2022

Coca-cola under pressure from investors and environmentalists to clean up its act 

Stuart Mitchell

Activist Investment Platform Tulipshare has teamed up with City to Sea to launch a new shareholder campaign asking The Coca-Cola Company to reduce its single-use plastic consumption by 25%.  This comes after COP27 announced Coca-Cola as a sponsor despite being named as the top plastic polluter four years in a row, a decision which has left many activists ‘baffled’. Currently, Coca-Cola sells more than 100 billion plastic bottles every year, or 200,000 bottles a minute.  Despite Coca-Cola’s “Every Bottle Back” and “World Without Waste” campaigns, the company retained its title as the world’s top plastic polluter for…

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Disney And Starlight Children’s Foundation Unveil New Experiences To Reimagine The Patient Journey At Children’s National Hospital

Stuart Mitchell

Disney and Starlight Children’s Foundation, a nonprofit dedicated to delivering happiness to seriously ill kids and their families, have teamed up with Children’s National Hospital in Washington, D.C. to host an Encanto-themed event celebrating a new suite of Disney experiences at the hospital and to honor Hispanic Heritage Month. As part of Disney’s $100 million commitment to help reimagine the patient journey in children’s hospitals, imaginative murals, a play space, and digital displays were unveiled at today’s event at Children’s National Hospital, one of the nation’s top-five ranked pediatric hospitals.…

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Major Consumer Goods Companies Signal Shared Demand for 800,000 Tons of Chemically Recycled Materials

Stuart Mitchell

Twelve member companies of The Consumer Goods Forum’s (CGF) Coalition of Action on Plastic Waste have published a letter addressed to suppliers, regulators and investors expressing their demand to procure chemically recycled material produced in line with their environmental safeguards. A wider survey of Coalition member companies indicates demand of 800,000 tons of chemically recycled material per year by 2030, in addition to their needs for mechanically recycled materials. In April 2022, members of the Coalition published a Vision and Principles Paper, entitled “Chemical Recycling in a Circular Economy for…

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Sky launches AdSmart campaign showcasing how SMEs can harness the power of TV advertising

Stuart Mitchell

Sky Media, the advertising arm of Sky, has today launched a new B2B TV campaign promoting its targeted TV platform, AdSmart. AdSmart is the market-leading addressable TV capability. It has run over 30,000 campaigns, achieving a 70% return rate of advertisers. With access to thousands of locations and household attributes, AdSmart allows businesses to tailor their campaigns and pick relevant households to view their ad – making TV advertising more relevant and affordable for businesses of all shapes and sizes. Created in partnership with Horse’s Mouth creative agency, the new…

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Arla brings higher animal welfare and sustainability standards to branded milk

Stuart Mitchell

Industry-leading standards called C.A.R.E will roll out across Arla Cravendale, Arla B.O.B and Arla Big Milk. As consumers care more than ever about how their food is produced, Britain’s largest dairy cooperative, Arla, is to launch a new set of higher welfare and sustainability standards across its branded milk. Arla C.A.R.E (which represents Cooperative, Animal Welfare, Renewable Energy and Ecosystem), will be an industry-leading requirement for all of its farmer owners producing milk for Arla’s Cravendale, BOB and Big Milk brands. As 87 per cent of consumers say they care…

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