Month: November 2022

Spark Foundry’s latest insights report shows top 3 marketing trends

Stuart Mitchell

Spark Foundry, the UK Acceleration agency, part of Publicis Media, has used a mix of agency insight tools to discover current trends in consumer spending online. Using Social Sparks (social listening), Intent-Based Planning (semantic analysis) and The Street (external panel), Spark Foundry’s ‘Insights Accelerated’ report looks at the differences in consumer spending habits when it comes to social commerce, the metaverse, and sustainability. Social shopping continues to grow despite the cost-of-living crisis, consumer interest grows significantly in live shopping and Meta remains king. Other Social Commerce key findings are that:…

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Irish Bank AIB announces agreement with NTR to buy energy from two new solar farms, providing 80% of AIB’s energy requirements

Stuart Mitchell

NTR has signed a Corporate Power Purchase Agreement (CPPA) with Irish banking group AIB to source energy generated from two solar farms NTR will construct in County Wexford. AIB is the first Irish company to conclude such an agreement, helping it deliver on its commitment to source 100% of its power requirements from certified renewable energy sources by 2030. While Ireland is typically associated with wind as an energy resource, solar too can play a key part in the renewables mix. The two solar farms at Enniscorthy and Gorey combined…

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Launching paper packaging for Finish with 75% less plastic: contributing to our ambition of halving the amount of virgin plastic in packaging by 2030

Stuart Mitchell

Reckitt are launching paper-based packaging for Finish, a first for automatic dishwashing products, that will reduce plastic by 75% in its stand-up pouch. Once fully rolled out, this packaging innovation will help to eliminate more than 2,000 tonnes of plastic every year, equivalent to 50 million 1-litre bottles. Packaging for dishwasher tablets must be sealable, durable and water resistant, so using paper has traditionally been difficult. However, by working in partnership with innovative packaging experts, Mondi, the new Finish packaging has successfully replaced three-quarters of the plastic with responsibly sourced…

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CFG launches Net Zero Guide

Stuart Mitchell

Charity Finance Group (CFG) has launched an online guide for charities looking to reduce their carbon emissions. ‘Charities and the path to net zero’ helps charities to build a net zero strategy; understand the links between net zero, investments, pensions and grantmaking; and reduce emissions through the procurement process. It contains information on the practical steps charities can take to reduce emissions, saving them time and money. The launch follows on from CFG research in 2021 which showed that charities wanted to do more to reduce emissions and tackle climate…

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Lloyd’s to collaborate on world’s first space sustainability kitemark

Stuart Mitchell

Lloyd’s, the world’s leading marketplace for commercial, corporate and specialty risk solutions, in partnership with the LMA, has today announced it will collaborate with the UK Government and leading industry experts on the development of the Earth & Space Sustainability Initiative kitemark. Having been at the forefront of insuring space exploration since its inception – including the very first commercial satellite in 1965 – Lloyd’s is once again convening its knowledge and expertise to shape cutting-edge conversations around extra-terrestrial risk. Space Debris Space has become an increasingly important anchor to…

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