Year: 2022

The Ad Council Re-Launches Influencer and Trusted Messenger Engagement Strategy Arm to Drive Measurable Change for Social Impact Campaigns

Stuart Mitchell

The Ad Council, the nation’s leading non-profit using the power of communications to drive social change, announced today the re-launch of its premier talent engagement division, Creators for Good. Having already reached more than 251 million Americans with content and messages developed in collaboration with influencers and celebrities, Creators for Good is extending its impact with new data tools, deepened partnerships with leading social platforms and an expanded approach to feature trusted messengers – including doctors, medical experts, community leaders and others – giving them platforms to share their expertise…

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MARTINI® Achieves Sustainability Landmark

Stuart Mitchell

After decades spent pioneering sustainable practices, MARTINI, the world’s number one Italian sparkling wine and vermouth from family-owned Bacardi, has reached a sustainability milestone – 100% of the wineries for the entire MARTINI portfolio are now certified sustainable. Every drop of grape juice used in the production of MARTINI vermouth and sparkling wines, including MARTINI Fiero and the new MARTINI Non-Alcoholic Aperitivo range, is now sourced from wineries certified according to the standard set by Equalitas, the most comprehensive sustainability standard in Italian wine making. With the sugarcane for BACARDÍ®…

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Starts Hear Campaign Increases Awareness of Newborn Hearing Screening Among Expectant Moms

Stuart Mitchell

Hearing First—a nonprofit dedicated to supporting families of children with hearing loss and the professionals who work with them—is sharing the impact of the first year of the Starts Hear awareness campaign, which informs expectant parents about the importance of the newborn hearing screening. Launched in February 2021, the Starts Hear awareness campaign has reached hundreds of thousands of expectant moms in its first year to inform them about the newborn hearing screening and empower them to take action in the event of a failed screening. Bright and optimistic in…

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CAP – An Enforcement Notice not to be sniffed at – Kenalog injections

Stuart Mitchell

The ASA/CAP have released a post called:  An Enforcement Notice not to be sniffed at – Kenalog injections. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Its arrival is welcomed by most but for those who suffer with hay fever, summer is synonymous with streaming noses, itchy eyes, and constant sneezing. It has come to our attention that Kenalog, a steroid injection, is being…

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UKGBC Launches 2025 Strategy to accelerate change towards critical 2030 date

Stuart Mitchell

Recently the UKGBC brought its Gold Leaf Members together for the first time since the pandemic for not only networking but also to share their new 2025 Strategy. The response was overwhelmingly positive, so they are sharing the document today with our wider membership and the industry.  They talk about it below: Why a 2025 Strategy?   The climate emergency remains the most pressing issue facing the built environment. It is directly responsible for 25% of total UK emissions, and as evidenced by UKGBC’s Net Zero Whole Life Carbon Roadmap, continuing…

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