Sky announces Grub Club, Milliways, Ocean Bottle, OceanSaver® and UpCircle as the five winners of its award-winning Sky Zero Footprint Fund. Now in its third consecutive year, the £2 million advertising fund uses the power of TV advertising to tackle climate change by supporting campaigns that drive behaviour change for a more sustainable world.
The five winning brands were selected because of their pitch’s display to inspire change, with each one demonstrating sustainable values that align to Sky’s own. Sky Zero‘s pledge is to go net zero carbon by 2030 and inspire others to join the journey.
Last Thursday, 10th August, a panel of industry experts, with credentials in advertising, creativity and sustainability, met and assessed live pitches from the shortlisted brands at the Thinkbox HQ in Holborn. Each brand was judged on the merits of their creativity (ability to capture the attention of the nation); impact (the potential to drive real, tangible behavioural change); and sustainable credibility (their authentic commitment as a business to tackle climate change).
Each of the winning businesses has been awarded £250,000 in media value. They will now move into ad production, ahead of a final stage of judging in December, which will see the most compelling creative securing an additional £750,000 (totalling £1 million) in media value.
This year’s judging panel included a range of new additions with Chris Baker, Co-Founder of Serious Tissues who won the Grand Prix £1 million ad spend last year; Sky Sports News Presenter and Sustainability Lead, David Garrido; Pippa Glucklich, Chief Executive Office of Electric Glue; Marketing Consultant Michelle Carvil, author of Sustainable Marketing and Co-Founder of Can Marketing Save the Planet Podcast; Creative Consultant, Rosie Arnold; Richard Shotton, Behavioural Scientist and Author of The Illusion of Choice and The Choice Factory; and Dino Myers-Lamptey, founder of The Barber Shop & Co-Chair of The Conscious Advertising Network GSD Advisory Group.
The panel also saw the return of Stephen Woodford (Chair of the Advertising Association), Fiona Ball (Group Director of Bigger Picture at Sky), Sarah Jones (Director of Planning at Sky Media) Jo Fenn (Global Director of AdGreen) and Gideon Spanier (UK Editor in chief of Campaign).
All five winning ads will be produced using insights, tools and learnings from AdGreen. Part of the Advertising Association, AdGreen supports the ad industry shift towards net zero, eliminating the negative environmental impacts of production. Established by Sky Media, the Footprint Fund is part of the Sky Zero campaign to be net zero carbon by 2030.
The five winning businesses are (alphabetically):
- Grub Club (Hypoallergenic insect-based dog food)
- Milliways (Plastic free, plant powered and planet friendly gum)
- Ocean Bottle (B Corp certified reusable bottles)
- OceanSaver® (Ocean safe eco cleaning products)
- UpCircle (Natural skincare with upcycled ingredients)
Sarah Jones, Director of Planning at Sky Media, said “It’s been an absolute honour to work on the Sky Zero Footprint Fund for the last two years and I’ve been so inspired by the brilliant range of applications this year too. The calibre of presentations we saw in the Footprint Fund Dragon’s Den was truly exceptional. Thanks to our fantastic judging panel who helped to select our winners – I can’t wait to see the ads from our final 5 in December and to see the impact they have when they launch their campaigns.”
Fiona Ball, Group Director of the Bigger Picture and Sustainability at Sky, said: “Sky uses its platforms to engage audiences on climate change and encourage steps to reduce carbon emissions. Over the last two years, the Sky Zero Footprint Fund has helped produce 10 exceptional adverts, propelling sustainable brands’ messages onto television to inspire wide, tangible behavioural change. Advertising can play a key role in raising awareness of climate issues and inspiring changes in daily habits, so we look forward to seeing the 2023 winners’ adverts on our TV channels.”
Alessandro Di Trapani, Cofounder & CEO, Grub Club, said, “We are absolutely buzzing to have made this year’s Final 5. The Sky Zero Footprint Fund gives us an incredible opportunity to tell the Grub Club story to millions of people across the UK, which will be a game-changer for us in educating pet parents about the sustainable alternatives that exist in pet food. Time to turn man’s best friend into Earth’s best friend.”
Tom Raviv, Founder and CEO, Milliways, said “We’re incredibly excited to be given this opportunity with Sky. We launched Milliways with the mission of taking the plastic and artificial ingredients out of conventional gum and replacing them with a plant-based and plastic-free alternatives. It’s important for us to inform the public that most gum brands are made from single-use plastics which pollute our planet and may harm our health. Working with the Sky Zero Footprint Fund aligns with our mission and gives us the perfect platform to share Milliways’ story and purpose with the world – taking us a step closer towards making Milliways accessible for everyone to enjoy.”
William Pearson, CEO of Ocean Bottle, said: “We are thrilled to have been selected as one of the winners of the Sky Zero Footprint Fund. With Sky’s full support Ocean Bottle will be able to reach millions of people across the UK and fund the collection of over 100 million plastic bottles in weight and prevent them from entering the ocean in coastal communities around the world. We hope to help unbrainwash the nation from the single use habits we have all become so accustomed to, save our pockets and the environment and make some history in the process.”
Adam Joe Parker, Marketing Director, OceanSaver® said, “The OceanSaver team is absolutely cod-smacked and delighted to have been selected as a Sky Zero Footprint Fund winner. This is a real seal of approval that saving our Ocean is critical to helping us solve the climate challenge and our creative idea that “the Ocean will thank you” for the small changes you make. We know that most people want to be more eco-friendly and deeply care about our Ocean. That’s why we’re making it easy for anyone to become an OceanSaver. We’re excited to partner with Sky to involve even more people in our wave of change.”
Anna Brightman, Co-Founder, UpCircle, said, “We are ecstatic to have made it into the final five brands in the Sky Zero Footprint Fund. With our total commitment to the circular economy we’ve been pretty disruptive in the beauty industry since day one, setting a new standard. It’s an industry which sends 120 billion units of packaging to landfill per year, so a new standard is necessary! This opportunity could be pivotal for UpCircle, taking the next big step towards making a concept like ours more mainstream. It’s incredibly exciting to know that we now have the opportunity to show our innovative ingredient rescuing concept on national TV and we can’t wait to get started”.
