Grub Club Announced as £1m Grand Prix Winner of the 2023 Sky Zero Footprint Fund

Grub Club has been unveiled by Sky Media as the recipient of the Grand Prix prize of the 2023 Sky Zero Footprint Fund. The £2million advertising initiative is designed to support and encourage the nation to #GoZero, by raising awareness of the climate crisis and using the power of TV to inspire actions to protect the planet. Launched in 2021, the fund has contributed £6m to amplify businesses that promote behavioural change and deliver tangible positive impact. Grub Club which produces insect protein dog food, was selected as the winner…

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2023 Winners of £2million Sky Zero Footprint Fund revealed

Sky announces Grub Club, Milliways, Ocean Bottle, OceanSaver® and UpCircle as the five winners of its award-winning Sky Zero Footprint Fund.  Now in its third consecutive year, the £2 million advertising fund uses the power of TV advertising to tackle climate change by supporting campaigns that drive behaviour change for a more sustainable world.   The five winning brands were selected because of their pitch’s display to inspire change, with each one demonstrating sustainable values that align to Sky’s own. Sky Zero‘s pledge is to go net zero carbon by…

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Serious Tissues rolls out its first-ever TV campaign

Sky Media reveals Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign.   Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert ran from 24th April – 22nd May, using AdSmart to reach audiences in a selection of UK regions across Sky Media’s Linear TV, and later featuring on Sky’s VOD service.   The advert campaign displayed how Serious Tissues’ no-frills products are saving trees, shrinking landfills, and aiding reforestation. Serious Tissues’…

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Eco Home Care champion Homethings unveils its first ever TV spot with a Tap-Tapity-Tap

Homethings – the most innovative challenger brand in sustainable home care – reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and further forwards the brand’s mission to make refillable products more mainstream.  Created and produced by Founders Makers in conjunction with the team at Homethings, the ad opens with ​​‘your pretty average guy’ dressed in a grey…

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The award-winning £2 million Sky Zero Footprint Fund returns with the addition of a new ‘Local Heroes’ public vote

The Sky Zero Footprint Fund returns for a third year with a new expanded format. The £2 million initiative was established to help brands accelerate their sustainable initiatives and inspire behavioural change using the power and scale of TV advertising. The campaign champions the adoption of tangible steps towards a sustainable future and is an extension of the media owner’s Sky Zero pledge to go net zero carbon by 2030.  Once again, the initiative is open to brands, media and creative agencies in the UK and Ireland – with the…

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