Tag: Sky Zero Footprint Fund

Ocean Bottle Makes Waves with First TV Ad Campaign

Stuart Mitchell

Sky Media, the advertising arm of Sky, has announced that 2023 Sky Zero Footprint Fund finalist, Ocean Bottle, is making its TV debut supporting its mission to save our ocean. The new campaign tells us that by 2050, plastic is expected to outweigh all fish in the ocean, and now, more than ever, it’s time for change. Ocean Bottle impressed judges last year with its sustainability credentials and potential impact, securing £250,000 in media value for its national TV campaign. Each Ocean Bottle funds the collection of 1000 plastic bottles…

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OceanSaver Launch Brand Building Campaign: The Ocean Will Thank You

Stuart Mitchell

OceanSaver® made its TV debut helping its mission to save Ocean life from the plastic pollution and the harmful chemicals in 28 billion single-use plastic cleaning products created every year. OceanSaver provides plastic-free, plant-based Laundry, Cleaning Sprays, and Dishwashing products that clean like the leading brands without harming Ocean life. OceanSaver were one of 5 winners of the Sky Zero Footprint Fund, which awarded the small team £250,000 worth of TV media across Sky Media’s portfolio of TV channels. OceanSaver’s campaign idea “The Ocean Will Thank You” is a fun…

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Grub Club Announced as £1m Grand Prix Winner of the 2023 Sky Zero Footprint Fund

Stuart Mitchell

Grub Club has been unveiled by Sky Media as the recipient of the Grand Prix prize of the 2023 Sky Zero Footprint Fund. The £2million advertising initiative is designed to support and encourage the nation to #GoZero, by raising awareness of the climate crisis and using the power of TV to inspire actions to protect the planet. Launched in 2021, the fund has contributed £6m to amplify businesses that promote behavioural change and deliver tangible positive impact. Grub Club which produces insect protein dog food, was selected as the winner…

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2023 Winners of £2million Sky Zero Footprint Fund revealed

Stuart Mitchell

Sky announces Grub Club, Milliways, Ocean Bottle, OceanSaver® and UpCircle as the five winners of its award-winning Sky Zero Footprint Fund.  Now in its third consecutive year, the £2 million advertising fund uses the power of TV advertising to tackle climate change by supporting campaigns that drive behaviour change for a more sustainable world.   The five winning brands were selected because of their pitch’s display to inspire change, with each one demonstrating sustainable values that align to Sky’s own. Sky Zero‘s pledge is to go net zero carbon by…

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Serious Tissues rolls out its first-ever TV campaign

Stuart Mitchell

Sky Media reveals Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign.   Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert ran from 24th April – 22nd May, using AdSmart to reach audiences in a selection of UK regions across Sky Media’s Linear TV, and later featuring on Sky’s VOD service.   The advert campaign displayed how Serious Tissues’ no-frills products are saving trees, shrinking landfills, and aiding reforestation. Serious Tissues’…

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