Day: 2 April 2025

Global TikTok advertising revenue is set to top $30bn this year but uncertainty remains in the US

Stuart Mitchell

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators.  Alex Brownsell, Head of Content, WARC Media, and author of the report, says: “On 18 January, US TikTok users were unable to access the video-sharing app for more than 12 hours due to regulation banning the app on the basis of national security concerns. A 75-day deadline extension to 5 April by…

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Sky Zero Footprint Fund: Local Heroes awards eight SMEs with regional TV campaigns to drive growth and sustainability

Stuart Mitchell

Sky Media has proudly announced the eight trailblazing winners of the first Sky Zero Footprint Fund: Local Heroes, an initiative that empowers eco-innovative SMEs by providing TV advertising to amplify their impact. A spin-off from the award-winning Sky Zero Footprint Fund which has just relaunched, Local Heros celebrates businesses from different regions across the UK and Ireland, awarding a £20,000 local TV advertising campaign, along with up to £2,500 towards creative production through AdSmart from Sky. This means these ‘local heroes’ will be able to engage specific audiences and locations,…

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Lem-uhn becomes a B Corp?

Stuart Mitchell

Lem-uhn, PR agency, have achieved B Corp status and have posted this on their website to explain why and how here. Well done to the team at Lem-uhn from Ethical Marketing News. Lem-uhn is a B Corp certified PR Agency. Since launching in 2021, we have been operating to the highest standards of ethical business. In 2025, we were proud to be officially certified as a B Corp. Whether you’ve never heard of a B Corp or are an expert, this article will be a guide to B Corps and…

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Global consumers demand greater AI transparency and explainability from businesses, according to RWS research

Stuart Mitchell

A sharp rise in AI-generated content is prompting global consumers to call for greater transparency from businesses, according to RWS’s global research. Over 80% of consumers believe that AI-created material – including text, images and video – should be clearly labelled, while 62% say that such transparency would increase their trust in a brand, according to research involving 5,000 consumers. RWS’s Unlocked 2025: Riding the AI Shockwave report, based on research across 14 global markets in North America, Europe, Africa and Asia, explores consumers’ sentiment towards AI and the ways…

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Isio analysis finds many companies yet to report their Gender Pay Gaps as deadline looms

Stuart Mitchell

With not long remaining before the Gender Pay Gap reporting deadline on 4 April, Isio’s analysis reveals thousands of companies are yet to submit their data. This raises concerns over last-minute reporting and the risks of non-compliance. While there has been a positive trend in timely reporting, with the number of companies submitting late falling from 14% in 2020/21 to 9% in 2023/24, many businesses continue to struggle with the deadline. Last year, two-thirds of late submissions were over a week late, and one-third took more than a month to…

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