Day: 13 April 2023

National Trust puts down roots of its first major community woodland

Stuart Mitchell

The National Trust is putting down the roots of its first major community woodland, with 90,000 trees due to be planted over the next three years. The conservation charity aims to create a 120-hectare future-proof woodland at Wembury Barton Farm on the stunning south Devon coast – equivalent in size to 168 football pitches. This will not only become a haven for wildlife but also for individuals and the wider community around Plymouth. With tree planting now underway, the existing 36 hectares of woodland at Wembury will be expanded by…

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UKRI publishes position statement on carbon offsetting

Stuart Mitchell

UK Research and Innovation (UKRI) has published a new position statement on the use of carbon offsetting for activities funded by UKRI grants. Based on current research, we have concluded that there is currently insufficient evidence that carbon offsetting is an effective means of achieving permanent carbon reductions. We recognise that carbon offsetting will have a role to play in future and we are working with partners and supporting research in this field. Read the position statement on carbon offsetting. Achieving net zero UKRI is committed to embedding environmental sustainability across…

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Online video emerges as an effective format in an evolving media landscape

Stuart Mitchell

Media effectiveness is becoming harder to achieve, but is more important than ever in successfully driving long term impact. New research released today by WARC, the global authority on marketing effectiveness, in partnership with TikTok, the leading destination for short-form mobile video, provides a holistic overview of what it means to deliver impact at a time of flux. According to WARC’s Marketer’s Toolkit survey, the cost-of-living crisis and media/audience fragmentation were the top two concerns for APAC marketers cited for 2023, creating increased pressure to prioritise media investments that deliver…

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Asda customers more concerned about the environment than their own health as they look to reduce food waste

Stuart Mitchell

Asda customers are so concerned about the environment that they actually see it as a bigger issue than their own health. Data from Asda’s Pulse of the Nation survey found that two thirds of customers (64%) are worried about the environment, with just 49% concerned about their own health, highlighting how concerned they are about the future of the planet. And customers realise they have a role to play with 88% of those asked saying that reducing their food waste is important to them, with data from climate change NGO…

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Nescafé launches new refill pouch that uses less packaging and costs you less

Stuart Mitchell

Nescafé has introduced the first instant coffee refill pouch for Nescafé Gold Blend and Nescafé Original that can be recycled in stores and helps save money while reducing packaging.  The new 150g refill pouch is 97 percent lighter than the 200g glass coffee jar and has on average 60 percent less plastic than the jar’s lid.  The pack is resealable to help preserve freshness and once the refill is empty consumers can recycle the pack in more than 5000 stores across the UK and through kerbside collection in Ireland.  Not…

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