Day: 27 April 2023

Free resource launches to champion & inspire legacy fundraising

Stuart Mitchell

A free resource has launched sharing inspirational legacy campaigns from charities and nonprofits around the world. The Legacy Showcase – Campaigns We Love! is from Legacy Futures in collaboration with SOFII and the UK’s legacy consortium Remember A Charity. Created to champion legacy fundraising, and inspire and encourage legacy fundraisers in their own work, it aims to provide an online collection that will grow over time. Commenting on the initiative, Ashley Rowthorn, CEO of the Legacy Futures group, said: “The legacy market is growing fast with more charities than ever recognising the value of this…

Read More

The One Club for Creativity Appoints Molly Crossin As Chief Growth Officer

Stuart Mitchell

The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, has hired Molly Crossin to serve as chief growth officer.  She will lead development of strategic, cross-platform partnerships with agencies and brands, connecting them with the club’s numerous DEI, gender equality, education, and creative development programs around the world that are most relevant to their business.   Crossin is a strategic marketer, brand builder, and connector with experience on both the agency and brand sides.   She joins The One Club…

Read More

WARC Rankings 2023: Effective 100 announced – the world’s most awarded campaigns and companies for effectiveness

Stuart Mitchell

WARC Effective 100, the ultimate independent global benchmark celebrating excellence in advertising effectiveness, is now released featuring the most awarded campaigns and companies in the world.  Compiled by WARC, the international marketing insights company, the annual Effective 100 Ranking is produced by combining the results of the industry’s most important global and regional effectiveness award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board. Commenting on the themes of the most effective campaigns in the world, Amy…

Read More

“Go Woke, Go Broke?” The 2023 Ethics Premium Data Proves Otherwise

Stuart Mitchell

Ethisphere has long held that strong ethics is good business. But in light of the recent failure of Silicon Valley Bank (SVB), a financial institution decried by some as a “woke” bank, does that philosophy still hold? Absolutely, and Ethisphere has the data to prove it. Every year, Ethisphere acknowledges those companies that have excelled in embodying and advancing robust programs of ethics and compliance, and that advance business integrity in the coveted designation, The World’s Most Ethical Companies®. Ethisphere also compares the five-year financial performance of the publicly listed…

Read More

CAP – Like, tag, comment, follow, and share to win! Selecting winners in social media promotions

Stuart Mitchell

The ASA/CAP have released a post called: Like, tag, comment, follow, and share to win! Selecting winners in social media promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Running prize draws which ask followers to complete certain actions, such as like, tag, follow or comment on a post or social media page to enter, may be a good way to encourage followers to…

Read More