Day: 16 May 2023

Kellogg Partners With The Natasha Allergy Research Foundation To Support Work To Make Food Allergies History

Stuart Mitchell

Kellogg is partnering with The Natasha Allergy Research Foundation to support up to three million people and their families in the UK living with food allergies. The cereal and snacks company is donating towards the research funded by The Natasha Allergy Research Foundation, with the ambition to help eradicate food allergies. Last year, The Natasha Allergy Research Foundation announced a three–year £2.2m oral immunotherapy trial with 216 children and young people with milk and peanut allergies. The Natasha Clinical Trial aims to prove that everyday foods, taken carefully according to…

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The Bowelbabe Fund announces first funded projects

Stuart Mitchell

Deborah James, known as ‘Bowelbabe’, was diagnosed with bowel cancer in 2016 at the age of 35. She was a tireless campaigner and fundraiser, sharing her cancer experience with unflinching honesty and tackling many taboos – including encouraging everyone to ‘check their poo’! In her final weeks, fuelled by her spirit of ‘rebellious hope’ and passion to help others, Deborah worked to establish the Bowelbabe Fund for Cancer Research UK, to support projects she was passionate about, including working with others such as The Institute of Cancer Research, London, The…

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New Survey Highlights Only 8% of UK Adults Believe They Will See a World Free From Hunger

Stuart Mitchell

Hunger is the world’s greatest solvable problem. Yet only 8% of UK adults believe they’ll see the end of hunger in their lifetime; according to a survey commissioned by charity The Hunger Project UK in advance of launching this year’s World Hunger Day campaign. “Unlike many big global issues, ending persistent, chronic hunger globally is possible. And our generation has the power to end it once and for all.” says Rebecca Burgess, The Hunger Project UK CEO. She continues, “Founded by The Hunger Project UK in 2011, World Hunger Day…

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Frito-Lay and Quaker Open New Industry-Leading Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation

Stuart Mitchell

Frito-Lay and Quaker have announced the opening of an industry-leading Greenhouse Learning Center at its R&D headquarters. The Learning Center will be used to field test, measure, and analyze compostable packaging with an aim to speed up the rate of innovation. This facility represents a key milestone to achieve the company’s PepsiCo Positive (pep+) packaging goal to design 100 percent of packaging to be recyclable, compostable, biodegradable or reusable by 2025. “Our sustainable packaging vision is to build a world where packaging need never becomes waste,” said Denise Lefebvre, senior…

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CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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