Day: 22 May 2023

Weber Shandwick and McCann Mexico help Animal Político open the first World Museum of Lies

Stuart Mitchell

Animal Político is an independent Mexican media created 4 years ago and thanks to its work it has become one of the main ones in the country, which includes helping citizens to verify rumors that circulate on social networks through a verifichat called The Hound. Due to its role and to increase awareness about the impact of disinformation in the public sphere, this entity together with Weber Shandwick and McCann Mexico developed the first World Museum of Lies. This can be accessed through https://museodelamentira.org to browse an exhibition that denotes…

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IFC Invests in EcoRodovias to Make Brazil’s Road Transport More Competitive and Sustainable

Stuart Mitchell

To make Brazil’s road transport more affordable with lower toll tariffs and lesser toll processing time, and support Brazil’s capital markets, IFC is investing BRL400 million (around $78 million) in a bridge corporate debenture issued by Concessionária de Rodovias Noroeste Paulista S.A (EcoNoroeste), an indirect subsidiary of EcoRodovias Infraestrutura e Logística, the leading Brazilian toll road operator. The financing supports the development of the road sector while continuing to attract private sector participation in toll roads. Roads are the backbone of Brazil’s transport and logistics matrix, handling around 65 percent of…

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VOXCOMM announces 2023-2025 leadership team

Stuart Mitchell

VoxComm, the alliance of communications agencies associations, has announced the 2023-2025 President, board of directors and secretariat. The elections brought together the former group of experts and national association executives and the reappointment of Tamara Daltroff, CEO of the European Association of Communications Agencies (EACA), as the President. IPA Director General Paul Bainsfair continues in his role on the VoxComm board. The 2023-2025 VoxComm board is composed of: President – Tamara Daltroff (CEO, EACA), Vice President – Marla Kaplowitz (CEO, 4A’s USA), board members – Paul Bainsfair (Director General, IPA),…

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Oxygen Conservation and Triodos Bank UK announce landmark conservation-focused debt package

Stuart Mitchell

Oxygen Conservation has taken a significant step forward in its commitment to scaling conservation across the UK to deliver positive environmental and social impact. With the backing of a £20.55m loan facility from Triodos Bank UK, Oxygen Conservation has acquired 23,000 acres in Scotland – consisting of 11,407 acres of Langholm Moor, known as Blackburn and Hartsgarth, and an 11,626-acre estate at Invergeldie, near Comrie in Perthshire – marking what is believed to be the largest conservation-focused commercial debt package in the UK to date. Oxygen Conservation prioritises working with…

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Purpose-driven creative agency, Nuevo, announced as Ordnance Survey’s Brand Strategy and Creative Partner in addition to unveiling new TV ad

Stuart Mitchell

Ordnance Survey has announced Nuevo – the purpose–driven creative agency as their Brand Strategy and Creative Partner. Nuevo is supporting Ordnance Survey as it launches a new ‘See A Better Place’ video–on–demand advertising campaign thatunifies the brand and helps deepen public understanding to change the perception of Ordnance Survey from just being ‘known’ to fully ‘understood’. Following the development of Ordnance Survey‘s new location data expertise for sustainability applications, Nuevo is supporting the brand in reconnecting with prospective users, through revitalised, more inspiring messaging, using multiple channels to drive perception…

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