Month: May 2023

Eco Home Care champion Homethings unveils its first ever TV spot with a Tap-Tapity-Tap

Stuart Mitchell

Homethings – the most innovative challenger brand in sustainable home care – reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and further forwards the brand’s mission to make refillable products more mainstream.  Created and produced by Founders Makers in conjunction with the team at Homethings, the ad opens with ​​‘your pretty average guy’ dressed in a grey…

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Moto Hospitality launches ‘carversation’ campaign with Mind and SAMH to promote better mental health and wellbeing

Stuart Mitchell

Moto Hospitality are launching a #carversation campaign as part of the partnership with Moto Foundation, Mind and SAMH (Scottish Association for Mental Health). The campaign will reach a quarter of a million road users, encouraging them to connect and talk to one another on the open road and when taking a break at its service stations. To launch the carversation campaign, 60 talking benches have been installed at Moto service stations across the UK, to provide a physical space for customers and Moto colleagues to start a ‘carversation’ with one…

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Tulipshare’s Nike campaign escalates as activist investor files proposal for AGM

Stuart Mitchell

Activist investor, Tulipshare, has filed a shareholder proposal requesting Nike’s board oversee and issue a report to shareholders assessing the effectiveness of its existing supply chain management infrastructure in ensuring alignment with Nike’s equity goals and human rights commitments. Tulipshare recommends Nike’s report includes: Assessment of whether existing policies and implementation mechanisms, such as codes, guidance and supply chain contract terms ensure alignment throughout the value chain; Methodology and metrics to track and measure performance on forced labour and wage theft risks; Consistency with OECD Guidelines, UN Guiding Principles, and…

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New campaign by Hard Work Club for Fast and Female aims to hype up equality in sport

Stuart Mitchell

A new mascot is making its debut heading into the first WNBA game on Canadian soil. But rather than represent a team, this mascot represents equality in sport. Meet Ally Hoop: The Equal Pay Mascot. Toronto creative agency Hard Work Club created the mascot and supporting awareness campaign for Fast and Female, a charitable organization empowering girls through sport and physical activity. The agency worked with 1stAveMachine to bring “Ally” to life in an animated video—during which she does a mascot-style hype dance—as well as digital billboards, in-restaurant posters and…

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New partnership unlocks £1bn of heat networks to decarbonise homes and cities

Stuart Mitchell

The UK’s energy security is a top priority, and, as recognised in the Government’s ‘Powering up Britain: Energy Security Plan’, heat networks will play a crucial role in achieving this. To turbocharge the UK’s heat network capability a new partnership between Pinnacle Power and DIF Capital Partners will deploy town-and-city-scale heat networks to decarbonise tens of thousands of homes and buildings across the country. The agreement comes following a ten-year investment by Pinnacle Group that has seen Pinnacle Power grow to be one of the leading heat network providers in…

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