Month: May 2023

First-in-class carbon accountancy methodology for the preservation of the marine environment approved

Stuart Mitchell

EcoAct, an Eviden business, Digital Realty France, Schneider Electric France and the Calanques National Park have announced the establishment of the first carbon accounting methodology in Europe dedicated to the protection of seagrass beds, which play a major role in regulating the climate and preserving global biodiversity. The “Prométhée-Med” research project has resulted in the first low-carbon labelling methodology dedicated to the protection of the marine environment, and its implementation should represent a potential reduction of 24,000 tCO2e/year on average. By ensuring a methodology is in place which aligns with…

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Cannes Lions honours Yvon Chouinard as the 2023 Cannes LionHeart

Stuart Mitchell

Cannes Lions has announced that it will honour the founder and former owner of Patagonia, Yvon Chouinard, as its Cannes LionHeart; the award given to a person who has harnessed their position to make a significant and positive difference to the world around us. Philip Thomas, CEO, Ascential Futures, Chairman, LIONS, said, “Yvon Chouinard has made a tireless commitment to environmentalism through his philanthropic contributions and leadership of Patagonia. He embodies the purpose of the LionHeart award and we are humbled to be able to offer the platform of Cannes…

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Leading media agencies dentsu and IPG Mediabrands announced as newest members of the Conscious Advertising Network

Stuart Mitchell

The Conscious Advertising Network (CAN) has announced two new members – dentsu and IPG Mediabrands. Both media agencies commit to CAN’s ethical business practice manifestos in order to retain membership, which cover seven main areas: hate speech; dis/misinformation; diversity and inclusion; children’s wellbeing; informed consent, advertising fraud, and climate and sustainability.  Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Two of dentsu’s agencies, Merkle and gyro, have been members…

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The One Club and AIR Announce Expanded Equify Diversity Certification Program

Stuart Mitchell

The One Club for Creativity and Allies in Recruiting (AIR) have launched an expanded version of their successful Equify diversity training and certification program to help both senior executives and staff create more inclusive and equitable practices throughout their organizations. Equify was developed for AIR in 2020 by James Nicholas Kinney, global chief people officer, MediaMonks, and an AIR founding partner and board advisor, to fill a void in the ad industry and establish foundational best practices for inclusion education across organizations.  AIR became part of The One Club in…

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Entries open for the Campaign Ad Net Zero Awards 2023

Stuart Mitchell

The Campaign Ad Net Zero Awards are back for the second time! A partnership between Campaign Magazine and Ad Net Zero, the awards aim to identify the industry’s very best examples of work in support of a net zero economy. The awards will recognise work from across the advertising industry that is accelerating the transition to net zero and driving sustainable growth. We would also like to say a big thank you to Google, our headline partner! Ad Net Zero, UK advertising’s response to the climate emergency, was launched in…

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