Day: 5 June 2023

UK aquaculture business opens door to private seven-figure investment to build the world’s largest open ocean megafarm

Stuart Mitchell

Seafields – a UK-based aquaculture business that aims to remove billions of tonnes of carbon from the atmosphere each year by growing and harvesting floating seaweed in the Atlantic Ocean has opened its first-ever private, seven figure investment round.   Developing and testing new technologies focused on growing and capturing Sargassum – a seaweed that has escaped its normal environment in the Sargasso Sea and has exploded in growth in the last two decades – Seafields is inviting investors to contribute to its mission to remove over 1Gt (one billion…

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Brands find purposeful routes to growth, with tech innovation and social influence leading tactics for commercial success

Stuart Mitchell

To help companies improve the business impact of their creative marketing, WARC Creative has today released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100. Part of WARC Rankings, the Effective 100, is the ultimate independent global benchmark celebrating excellence in advertising effectiveness. It features the most awarded campaigns and companies in the world based on their performance at the most important global and regional effectiveness shows as determined by the industry. Amy…

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GNF Worldwide and InnoVision Marketing Group Announce International Partnership Creating a Global Marketing Alliance

Stuart Mitchell

GNF Worldwide, a global franchise consulting firm headquartered in Madrid, and InnoVision Marketing Group, a national bilingual advertising agency headquartered in San Diego, have announced a partnership to extend their respective capabilities and brand reach. The full-service agency will add global franchise development to its growing list of in-house divisions and services, which currently includes brand strategy, advertising, digital media, creative services, film production, talent and casting, social media & reputation management, traditional media, public relations and marketing. With established relationships in all corners of the globe and a proven…

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Demand for electric cars is booming, with sales expected to leap 35% this year after a record-breaking 2022

Stuart Mitchell

Global sales of electric cars are set to surge to yet another record this year, expanding their share of the overall car market to close to one-fifth and leading a major transformation of the auto industry that has implications for the energy sector, especially oil. The new edition of the IEA’s annual Global Electric Vehicle Outlook shows that more than 10 million electric cars were sold worldwide in 2022 and that sales are expected to grow by another 35% this year to reach 14 million. This explosive growth means electric…

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Half of UK businesses already impacted by climate change

Stuart Mitchell

Half (48%) of all UK businesses have reported being impacted by the effects of climate change, with 52% of those reporting that their ability to do business has been impacted by extreme weather events, according to new research by global risk management and insurance broker, Gallagher. The study of more than 1,500 UK business decision-makers reveals that climate change is already a challenge for British businesses, with nearly three quarters of business leaders concerned about the impact over the next 10 years. Two thirds of those surveyed said a rise…

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