The ASA/CAP have released a post called: Non-‘exhaust’ive guidance on advertising electric vehicles. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the number of electric and hybrid vehicles (EVs) on the market continuing to accelerate, the messaging contained in their advertising is increasingly important to consumers. As some form of electrified powertrain appears in a growing number of different types of vehicles, clarity…
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Demand for electric cars is booming, with sales expected to leap 35% this year after a record-breaking 2022
Global sales of electric cars are set to surge to yet another record this year, expanding their share of the overall car market to close to one-fifth and leading a major transformation of the auto industry that has implications for the energy sector, especially oil. The new edition of the IEA’s annual Global Electric Vehicle Outlook shows that more than 10 million electric cars were sold worldwide in 2022 and that sales are expected to grow by another 35% this year to reach 14 million. This explosive growth means electric…
Read MoreFrito-Lay Expedites 2040 Net-Zero Emissions Goal with Over 700 Electric Delivery Vehicles
Frito-Lay has announced it will deploy over 700 electric delivery vehicles in the U.S. by the end of 2023. The vehicle deployments are expected to lower emissions by 7,052 metric tons of greenhouse gas (GHG) emissions annually, equivalent to 1,533 passenger cars removed from the road. Paired with advancements in regenerative agriculture, water saving technology, packaging innovation and more, the move reflects the PepsiCo division’s significant progress toward its PepsiCo Positive sustainability goals. “Our mission is to create more smiles and a brighter future with every bite,” said Steven Williams,…
Read MoreWalmart Announces Plan To Expand Electric Vehicle Charging Network
Vishal Kapadia, Senior Vice President, Energy Transformation at Walmart has posted the following post on the Walmart website highlighting the companies plans to expand their vehicle charging network. As our customers and members continue to look for ways to save money and live better, I am excited to announce our plans at Walmart and Sam’s Club in the U.S. to make electric vehicle (EV) ownership more accessible, reliable, convenient and affordable for them across the country. By 2030, we intend to build our own EV fast-charging network at thousands of…
Read MoreRoyal Mail charges up its fleet with ten-fold increase in electric vehicles
Royal Mail has announced a ten-fold increase in the number of electric vehicles it runs across its UK fleet with plans to introduce around 3,000 additional, low-emission vans throughout the UK. The vehicles, liveried in traditional Royal Mail red, are a new chapter in the Company’s ongoing drive to reduce its operational emissions still further. The Company will additionally introduce charging points to all the Delivery Offices set to receive the vehicles as part of the plans. The roll out of the vans will initially focus on ultra-low emission zones…
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