Month: June 2023

Programmatic advertising generates 215,000 metric tons of carbon emissions each month across five major global economies

Stuart Mitchell

The programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed. That’s according to Scope3’s ‘Q1 2023 State of Sustainable Advertising’ report, providing the most comprehensive data ever compiled on the digital advertising sector’s carbon footprint. The landmark report, covering the USA, the UK, Australia, Germany and France provides first-of-its-kind benchmarking data to power significant progress on the sustainability movement in advertising, and providing guidelines for modelling emissions…

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British athletes unite as the faces of powerful diversity and inclusion campaign

Stuart Mitchell

Ocean Outdoor is tackling bias and discrimination, using the prism of sport to redefine what a level playing field should look like in every aspect of life. For the first time ever, athletes from three of the national bodies recognised by the International Olympic Committee (IOC) and International Paralympic Committee (IPC) – Team GB, ParalympicsGB and Special Olympics GB – have joined together in a digital out of home (DOOH) campaign to recognise the importance and contribution of everyone no matter what their ability, gender, race, sexual orientation or belief.…

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The Estée Lauder Companies Announces Nancy Mahon Has Been Named the Company’s First Chief Sustainability Officer

Stuart Mitchell

The Estée Lauder Companies Inc. is pleased to announce that Nancy Mahon, previously Senior Vice President, Global Corporate Citizenship and Sustainability, has been appointed to serve as the company’s first Chief Sustainability Officer (CSO), effective immediately. The change reflects the ongoing evolution of ELC’s ambitions and capabilities. Nancy will continue to dual report into Fabrizio Freda, President and Chief Executive Officer, and William P. Lauder, Executive Chairman, and serve on the company’s Executive Leadership Team. As the company’s CSO, Nancy will continue to focus on the strategic integration and implementation…

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IFC Issues 500 Million Canadian Dollar Social Bond to Support Underserved Communities in Emerging Markets

Stuart Mitchell

IFC issued a Benchmark Five-Year Social Bond, raising 500 million Canadian Dollars for sustainable investments supporting women entrepreneurs and low-income households in need of essential services. The transaction, which generated diverse investor interest, is IFC’s second in the Canadian Dollar market under its Social Bond Framework, following a 500 million Canadian Dollar transaction in January 2022. “It’s great to be back in the Maple market with our second Social Benchmark Bond,” said John Gandolfo, IFC Vice President and Treasurer, Treasury & Mobilization. “We’re committed to maintaining a diverse investor base…

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Blis tops IPA Digital Media Owners Spring survey

Stuart Mitchell

Agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Spring survey. The survey, supported by True & North, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, shows that 84.9% of respondents agree that their overall experience of working with Blis was a good one. They were followed by Pinterest (83.1%) and GumGum (81.9%). While Blis leads overall and Ad Networks/Exchanges, DSP and…

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