Day: 12 August 2023

Industry receives funding to demonstrate switch to hydrogen

Stuart Mitchell

Global manufacturers Kellogg’s, Essity and Novelis have been selected to receive funding by the Department for Energy Security & Net Zero to undertake demonstrations in which they will switch their fuel to hydrogen at their North West plants. This will enable the three companies to demonstrate that they can reduce their carbon footprint by using low carbon hydrogen to manufacture their products such as Kellogg’s Cornflakes, Plenty towels, and high quality rolled aluminium products for the automotive market and beverage cans. The programme running the demonstrations, named ‘HyNet Industrial Fuel…

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PepsiCo Selects 10 Hispanic-Owned Food and Beverage Startups to Join the Greenhouse Accelerator Program: Juntos Crecemos Edition

Stuart Mitchell

PepsiCo, Inc. recently announced the 10 finalists chosen to participate in the Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. For the first time in its history, the program is focused on supporting emerging Hispanic businesses that provide products, services and technology solutions across the food and beverage industry. The finalists represent a diverse range of emerging businesses in the categories of consumer-packaged goods, beverages, market analytics and technology, sustainable packaging solutions, and environmental impact and waste reduction. The 10 Hispanic-owned businesses chosen to participate in this year’s cohort…

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Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Stuart Mitchell

To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from the 1950s, 60s and 70s. The 1941 decree that stated, “Women shall not be allowed to engage in sports incompatible with the conditions of their nature,” lasted until 1983 in the country, crushing the athletic dreams of generations of young women. So, to develop this…

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The Ad Council Announces Verizon’s Diego Scotti as Board Chair

Stuart Mitchell

Diego Scotti, CMO of Verizon, has been named Chair of the Ad Council’s Board of Directors. He succeeds Jacki Kelley, EVP, Chief Client Officer and Chief Business Officer, IPG. Tara Walpert Levy, VP, Americas YouTube, currently serves as Vice Chair of the Ad Council’s Board of Directors and will succeed Scotti as Chair in 2024. For more than 80 years, the Ad Council has been at the forefront of driving the communications industry’s social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing, media…

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InnoVision Marketing Group Chosen as Agency of Record for Nonprofit Solutions for Change

Stuart Mitchell

InnoVision Marketing Group, a global marketing agency renowned for its innovative strategies and unparalleled creative solutions, is thrilled to announce its selection as the agency of record for Solutions for Change, a prominent nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need. As the name suggests, Solutions for Change has long been recognized as a trailblazer in the fight against homelessness. The group deploys a ground up, community based and social enterprise driven approach that sees homelessness as primarily…

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