September 5, 2023 | Ethical Marketing News

WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2023

September 5, 2023August 2, 2023 Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today released ‘Creative Effectiveness Lions 2023 – Insights from the winners’, a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, celebrating the measurable impact of creativity. Based on judges’ commentary, interviews with winners and industry experts, the report reveals what an award-winning creative effectiveness entry looks like and provides practical tips and best practices for future entry papers. In addition, a data lens has been applied to the winners to reveal the most…

What authenticity means to you – PRCA launches Ethics Month

September 5, 2023September 5, 2023 Stuart Mitchell

The Public Relations and Communications Association will mark this Ethics Month with a series of regional and global events, including its flagship International Summit on 14th September, to stir world-wide conversation on authenticity. The first major PRCA ethics event will take place on 12thSeptember, 12:30pm BST, with the Dublin Conversations Cofounders Andy Green FRSA and Padraig McKeon for a 30-minute focussed chat on fake purpose/purposewash. The Zoom event is free and practitioners can expect a conversation that pushes beyond convention and delves into issues such as Dark Sludge and Dark…

Millions of pensions at risk because investment consultants overlook threat of climate tipping points

September 5, 2023August 1, 2023 Stuart Mitchell

Pension funds are risking the retirement savings of millions of people by relying on economic research that ignores critical scientific evidence about the financial risks embedded within a warming climate, warns a report released today by Professor Steve Keen and the financial think tank Carbon Tracker. Financial institutions, central banks, regulators and governments underestimate the dangers and economic damages of climate change, relying on research from a small, self-referential group of climate economists that ignores the impact of climate “tipping points”, it says. The author, economist Prof. Steve Keen, a…

XPO Logistics enters the Big Logistics Diversity Challenge for the third year, highlighting moves to boost diversity and inclusion

September 5, 2023August 1, 2023 Stuart Mitchell

XPO, a leading provider of innovative and sustainable transport and logistics solutions in Europe, entered a team in the Big Logistics Diversity Challenge 2023 for the third year in a row. The challenge, which was held this year at the Newark Showground in Nottinghamshire, brings together companies within logistics to take part in mental and physical team building events that all support inclusion and diversity. The XPO team successfully collaborated to achieve the competition’s highest score. Lynn Brown, vice president, human resources – UK and Ireland, XPO Logistics, said: “It…