Month: September 2023

OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry, has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Bager is also promoting two key talents focused on industry growth and marketing: Jeff Jan has been elevated to Executive Vice President of Strategy & Growth, and Kate Scanlan has been promoted to Senior…

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Tu Clothing introduces cardboard babywear hangers, saving 103 tonnes of plastic

Stuart Mitchell

Sainsbury’s has rolled out new cardboard hangers across its Tu Clothing Baby range, replacing five million plastic hangers and saving an impressive 103 tonnes of plastic from being used. The swap, a UK supermarket first, follows a successful trial and will be available in over 400 stores. The change has been made on Tu Clothing Babywear items that were previously on a plastic hanger and allows customers to recycle the cardboard hangers at home, in turn helping them to reduce their environmental impact too. To encourage a circular economy for…

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Three UK helps Samaritans answer the call for more volunteers

Stuart Mitchell

Hundreds more Samaritans volunteers will be on shift in the coming years thanks to a donation of £150,000 from Three UK as part of its ongoing partnership with the charity. The funding sees Three UK become a proud supporter of the Samaritans Training School, a project designed to make the charity’s volunteer training more flexible and accessible. Three’s funding will help Samaritans recruit and train 300 more listening volunteers who will go on to deliver around 13,000 hours of volunteering – answering around 50,000 calls from people who need emotional…

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Waitrose introduces dedicated areas for low and alcohol free drinks

Stuart Mitchell

Demand for low alcohol and alcohol-free drinks is growing at such a fast rate that Waitrose is working with Diageo to introduce bold, dedicated areas in 253 shops across the UK to make it easier for customers to find Waitrose’s full range of over 70 low and alcohol-free drinks from beer and cider, to wines and spirits. Over the past year sales of low alcohol and alcohol-free drinks have grown by 20% at Waitrose, with sales of beer continuing to grow the fastest. The introduction of dedicated areas means 60%…

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Paralympian Swimmer Ellie Simmonds Visits Hope Reef To Take Part In Sheba Hope Grows™ – The World’s Largest Coral Restoration Programme

Stuart Mitchell

Scientists estimate that if we do nothing, 95% of the world’s tropical reefs will be gone in the next 20 years, but hope is not lost. British Paralympian swimmer, Ellie Simmonds OBE, has joined forces with the SHEBA® cat food brand and Mars Sustainable Solutions on “Sheba Hope Grows™” – the world’s largest coral reef restoration programme – to raise awareness of the fundamental role coral reef restoration plays in protecting biodiversity under the sea. With the world’s coral reefs at breaking point, the Sheba Hope Grows™ programme aims to…

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