Month: September 2023

Welch’s Releases First-Ever Corporate Social Responsibility Report

Stuart Mitchell

Welch’s, a leading company of fruit-based food and beverages, made available today its first-ever Corporate Social Responsibility Report. The report reflects progress made towards 2025 sustainability goals using baseline measures developed in 2020 and focuses on three pillars: Caring for Our Earth, Serving the Community, and Growing a Healthier Future. Welch’s believes Caring for Our Earth starts with our family farm owners. They are committed to managing natural resources carefully and efficiently and utilizing cutting edge research and technology to ensure the quality and integrity of the land they farm…

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ASA: Why it pays to #ad

Stuart Mitchell

The ASA/CAP have released a post called: Why it pays to #ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing is big business. A $1.7billion industry in 2016 has expanded to a projected $15billion one in 2022[1]. In February 2022 there were 57.6 million active social media users in the UK[2], which represents 84% of the UK population. Its rapid expansion has…

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Nature Markets Taskforce Sets Out Landmark Recommendations at Amazon Summit for a Fairer Nature Economy

Stuart Mitchell

An unprecedented historic shift towards pricing nature in global markets must be harnessed to deliver on nature, climate, and equity goals, says a high-level group of policy, Indigenous, business, and financial leaders. Today at the one-day finance side event to the Amazon Summit, the high-level Taskforce on Nature Markets launched its ‘Making Nature Markets Work’ recommendations report, detailing how the unprecedented shift towards pricing nature into the economy could make markets work more for people and the planet. The Taskforce called for more robust politically-backed governance frameworks to evolve alongside…

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UK Charity Makes Largest Private Pledge to Heritage Skills Training in History

Stuart Mitchell

UK charity, the Hamish Ogston Foundation has announced nearly £29million in crucial funding to heritage skills training in the UK and around the Commonwealth, marking the largest private commitment to the cause in history. The funding is designed to help bring the sector back from the brink of a decades-long global heritage skills shortage which is threatening historic buildings and places around the world. This new funding is granted to four organisations, English Heritage, Historic Environment Scotland, Commonwealth Heritage Forum and Cathedrals’ Workshop Fellowship, and will support a complete range…

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Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment

Stuart Mitchell

Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV is keeping overall television spend stable, it is not yet attracting new dollars to the platform. As a result, CTV growth is three times slower than retail media at the same point in its development. Additionally, the ‘sell side’ of the market is fragmenting into smaller operators as linear TV spend declines (particularly in the US), transforming the economics of the TV market. WARC Media’s latest Global Advertising Trends report,…

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