Day: 17 October 2023

BBC Earth opens “The Window to the World” with new creative rebrand

Stuart Mitchell

BBC Studios Creative team behind bold new look and feel for the accoladed brand BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery – from the smallest creature under the microscope to the limitless expanses of space. BBC Earth brings you face to face with heart pounding action, mind blowing ideas and the sheer wonder of this extraordinary planet we call home.  The new creative refresh, developed…

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Leading industry authority Peter Martin joins Zero Carbon Forum Advisory Board

Stuart Mitchell

Peach 20/20 director Peter Martin has joined the Zero Carbon Forum Advisory Board to support its mission of decarbonising the hospitality and brewing sector at pace.   A leading hospitality industry influencer and visionary with over 40 years of experience, Peter founded Peach 20/20 as a network to connect and inspire hospitality’s brightest minds. Its members include senior executives from across the eating and drinking-out market and the annual Peach 20/20 conference, now in its 25th year, provides members with access to expert speakers and board-level insights from hospitality leaders globally. …

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CAP – ‘Stoptober’ and how to ensure your e-cigarette ads are compliant

Stuart Mitchell

The ASA/CAP have released a post called:  ‘Stoptober’ and how to ensure your e-cigarette ads are compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda. Follow these simple tips to keep your ads in check. Know your medium Nicotine containing e-cigarettes aimed at consumers, rather than the…

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Better Cotton India Impact Report Indicates Clear Positive Trends – Pesticide and Water Use Down Significantly

Stuart Mitchell

Better Cotton, the world’s largest cotton sustainability initiative, has today published its 2023 India Impact Report, which highlights significant field-level progress in reducing pesticide and water use, in addition to improvements on farmer livelihoods and equality. The India Impact Report charts the performance of Indian cotton farmers in the Better Cotton Programme from the 2014/15 season through to the 2021/22 season – exploring the tangible benefits of more sustainable cotton production for both people and the planet. The report explores a variety of facets of Better Cotton production, from resource…

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Almost Half OOH Advertising Revenue Goes Back Into The UK Economy

Stuart Mitchell

A new report from PwC, commissioned by Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent. In addition, PwC estimate​s​ a further c.£29m helped support charities and communities…

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