Tag: Outsmart

Industry Body Calls for Reform to Unlock UK Growth in Out of Home Advertising

Stuart Mitchell

Outsmart, the UK’s trade body for the Out of Home (OOH) advertising industry, has today unveiled its ‘Vision for Growth’, calling for a National OOH Advertising Strategy to turbocharge economic growth. With a record £1.4 billion in revenue in 2024 – up 7.7% year on year – OOH advertising is one of the UK’s fastest-growing industries. But further expansion is held back by high business rates and fragmented policies, limiting OOH advertising’s ability to invest in communities and drive growth. The industry reinvests up to 40% of its revenue into…

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New report finds Out of Home just 3.3% of UK advertising’s power consumption and under 3.5% of its carbon footprint

Stuart Mitchell

A new report from Outsmart, the trade body for the UK Out of Home (OOH) advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. Featured Posts Harness Out of Home’s superpowers for good and for growth: why Clear Channel remains the right and responsible choice for brands   The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published today. KPMG’s research found that out of all the media…

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Almost half of Out of Home advertising revenue goes back into the UK economy

Stuart Mitchell

A new report from PwC, commissioned by Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue.   Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent. In addition, PwC estimate​s​ a further c.£29m helped support charities and…

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Almost Half OOH Advertising Revenue Goes Back Into The UK Economy

Stuart Mitchell

A new report from PwC, commissioned by Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent. In addition, PwC estimate​s​ a further c.£29m helped support charities and communities…

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