Day: 27 October 2023

Clear solution pathways show that the UN Sustainable Development Goals can be achieved by their 2030 deadline despite their rising costs, Force4good research finds

Stuart Mitchell

With only seven years remaining to their 2030 deadline, meeting the UN Sustainable Development Goals will require a global effort to mobilize capital, resources and stakeholders on a scale never seen before, the latest Capital as a Force for Good annual report finds. However, there are range of existing solutions being deployed across the public and private sectors that have the potential to substantially deliver the SDGs. Policy solutions play a critical role, with the potential to achieve nearly a third of the underlying SDG targets, while public and private…

Read More

IMPACT+ Launches Scalable Platform to Drive Carbon Emission Reduction Strategies Alongside Performance Across Entire Digital Advertising Spend

Stuart Mitchell

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental Sustainability Platform). ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns, across social, programmatic and direct sold, and identify levers to apply without affecting campaign performance. The new platform simplifies the challenge of data collection, through direct integrations with major social platforms, DSPs and ad servers. The need for marketers to prioritise media performance, alongside a lack of knowledge of…

Read More

OnePlanetCapital supports Renew Risk, a clean-energy risk analytics SaaS startup, in seed funding round

Stuart Mitchell

Renew Risk, a London-based clean-energy risk analytics SaaS startup, raises £1.7M seed funding to improve the financing, planning and insurance for renewable energy assets. The funding round is led by strategic investor Insurtech Gateway with participation from ClimateTech fund OnePlanetCapital, the University of Surrey, and super angels Chris Adelsbach and Rahul Munjal. As the world transitions towards green energy, the next 10 years will see exponential growth in the offshore wind industry – expected to be a $1T industry by 2040. This growth requires massive institutional investment yet the associated risks…

Read More

Leadership Programme to Shatter the Glass Ceiling in Creative and Experiential Industry

Stuart Mitchell

Award-winning creative agency Smyle recently announced the launch of a new leadership and career accelerator programme called ‘This Way Up’ for all women and non-binary employees. The initiative comes from a recognition of the existing gaps in relatable leadership for women within the creative and experiential industry and the urgency to address these disparities. Designed to shatter the glass ceiling, ‘This Way Up’ is run in partnership with AllBright Alliance, a global collective of businesses and thought-leaders committed to creating unlimited possibilities for women’s careers through data and insights, development…

Read More

Instagram’s global advertising revenue is forecast to reach $71bn in 2024 driven by innovations in AI targeting and monetisation of Reels

Stuart Mitchell

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.  WARC Media forecasts Instagram’s advertising revenue to reach $71bn in 2024, driven by parent company Meta’s innovation with AI to assist content recommendation and advertising automation processes, as well as improved monetisation of Reels, its short-form video product.   Alex Brownsell, Head of Content, WARC Media, says: “The recovery of Meta’s ad business in 2023 has been one of the…

Read More