Tag: IMPACT+

IMPACT+ Launches Scalable Platform to Drive Carbon Emission Reduction Strategies Alongside Performance Across Entire Digital Advertising Spend

Stuart Mitchell

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental Sustainability Platform). ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns, across social, programmatic and direct sold, and identify levers to apply without affecting campaign performance. The new platform simplifies the challenge of data collection, through direct integrations with major social platforms, DSPs and ad servers. The need for marketers to prioritise media performance, alongside a lack of knowledge of…

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Azerion partners with IMPACT+ to integrate solution for environmentally friendly advertising campaigns

Stuart Mitchell

Azerion is pleased to announce its partnership with IMPACT+, a renowned organisation dedicated to social and environmental responsibility.  This collaboration aims to reduce the carbon footprint of Azerion’s advertising campaigns and aligns with the company’s long-standing commitment to sustainability. As a conscientious organisation, Azerion recognises the importance of offering clients the opportunity to measure  and minimise the environmental impact of their advertising campaigns, all while maintaining media performance. To achieve this, Azerion will leverage an innovative tool that measures energy consumption and carbon emissions before launching an advertising campaign. This…

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