Day: 29 December 2023

Nestlé invests £7m in pioneering recycling facility

Stuart Mitchell

A breakthrough plastic recycling plant is set to open in Durham with a significant investment from Nestlé UK and Ireland.  Impact Recycling will open the new facility to process hard-to-recycle flexible plastics, typically used in food packaging, into pellets which can be used to make new flexible products such as postbags and refuse bags.  Nestlé has agreed to provide Impact Recycling with a £7 million loan to get its pioneering process off the ground and as well as a grant from Innovate UK, the site is set to be operational…

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Contrail-chasing Blue Condor makes Airbus’ first full hydrogen-powered flight

Stuart Mitchell

The modified glider at the centre of Airbus UpNext’s hydrogen contrail-studying experiment, Blue Condor, made its first hydrogen-powered flight over Nevada in the United States on 8 November. The flight was the company’s first ever to use hydrogen as the sole fuel source, and it kicked off a test campaign that will conclude in a contrail-measuring mission in early 2024. Hydrogen offers aviation a path to low-carbon operations, yet its combustion produces contrails just like conventional jet fuel. Hydrogen contrails, however, differ significantly. They don’t contain soot or sulphur oxides,…

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Sainsbury’s donates more than one million meals to communities to mark new partnership with FareShare supporting the Coronation Food Project

Stuart Mitchell

Sainsbury’s is donating one million fresh meals to support families in need this winter to mark the launch of a new partnership with FareShare, the UK’s biggest charity tackling food waste to support social good. More than one million meals will be supplied by two of Sainsbury’s fresh food suppliers, Greencore and Cranswick, and distributed to families and those in need through FareShare over the winter period. The donation marks the start of FareShare’s Alliance Manufacturing programme which will see Sainsbury’s and the food industry working together to utilise surplus…

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Tetra Pak and Lactogal cut carbon footprint of aseptic cartons for milk by a third, increasing renewable content with a paper-based barrier

Stuart Mitchell

Following successful commercial consumer testing in 2022, Tetra Pak and Lactogal have now launched an aseptic beverage carton featuring a paper-based barrier. This is part of a large-scale technology validation, involving around 25 million packages and currently ongoing in Portugal. Made of approximately 80% paperboard, the package increases the renewable content to 90%, reduces its carbon footprint by one third (33%1) and has been certified as Carbon Neutral by the Carbon Trust™.2 Greenhouse gas emissions, food waste and plastic littering are cited as the top three environmental sustainability concerns facing…

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IPA Effectiveness Awards to award campaign that reaches under-represented audiences

Stuart Mitchell

IPA President Josh Krichefski is to award a Special Prize for Next Generation Brand-building at the 2024 IPA Effectiveness Awards. The 2024 President’s Prize will be bestowed to the entry that has best-increased marketing effectiveness by recognising the diversity of the UK population and expanding their communications to include a new generation of customers, or an audience previously ignored, under-represented, or misunderstood. It forms part of Krichefski’s IPA President’s People First agenda to open hearts, eyes, and minds to our industry. Says Josh Krichefski, IPA President and CEO UK & EMEA, GroupM:…

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