The Clio Awards, celebrating creative excellence in advertising since 1959, announced the 2024 Grand Clio winners at an awards ceremony hosted by actress, comedian, and writer Andrea Savage. True to the global nature of the competition, Grand-winning entries hailed from 15 countries, including Australia, Spain, Colombia, Canada, Japan, Uruguay, Brazil, France, and the USA. Specialty awards were also handed out to Lifetime Achievement Award recipient Susan Credle, Global Chair of FCB and Creative Advisor to IPG, who has led the FCB network to over 170 Clio Awards in her tenure and is widely celebrated for her commitment to lifting people up and infusing the industry with diversity and best-in-class creative; Neil deGrasse Tyson, astrophysicist and director of New York’s Hayden Planetarium, whose creative approach to exploring the universe has made him a household name and unlocked doors for people of all ages to better understand our place within it; and to Cristian Mugarra Palma and Luis Piceros Fierro a duo from Chile, who were selected as the winners of the Pepsi Emerging Creative Award.
The 2024 Grand Clio Award winners are:
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Audio: Public Service- “You can buy a radio station” by Havas Gurisa for Loteria y Quinielas del Uruguay
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Audio: Public Service- “Undercover” by Ogilvy Hong Kong for Women Helping Women
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Audio Craft: Product/Service- “Breathe Through It” campaign by DAVID Madrid for Halls
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Branded Entertainment & Content: Product/Service – “WoMen’s football” by Marcel for Orange
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Creative Business Transformation: Product/Service – “Renault-Plug Inn” by Publicis Conseil for Renault
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Creative Business Transformation: Public Service – “Working with Cancer” by Publicis Groupe for Working with Cancer
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Creative Effectiveness: Product/Service – “WoMen’s football” by Marcel for Orange
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Creative Use of Data: Business to Business – “Nativa Meter” by L&C for AB InBev-Bavaria-Cerveza Nativa
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Creative Use of Data: Product/Service – “LIFE EXTENDING STICKERS” by Grey Colombia || VML Colombia for MAKRO COLOMBIA
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Creative Use of Data: Public Service – “Cutcakes” by TBWA\Zurich for Terre des Femmes
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Design: Product/Service – “MY JAPAN RAILWAY” by DENTSU INC. for JR GROUP
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Design: Public Service- “THE DROPSTORE” by Publicis Groupe Benelux for MINISTRY OF FOREIGN AFFAIRS OF THE KINGDOM OF THE NETHERLANDS
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Design Craft: Product/Service- “AdLam” by McCann New York for Microsoft
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Design Craft: Public Service- “Channel 4 Idents” by 4creative + Art Practice for Channel 4
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Direct: Product/Service- “Where to Settle” by McCann Poland & McCann NY for Mastercard
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Direct: Public Service- “Waiting to Live” by VML UK for NHS Blood & Transport
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Digital/Mobile: Product/Service- “Where to Settle” by McCann Poland & McCann NY for Mastercard
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Digital/Mobile & Social Media Craft: Product/Service- “AdLam” by McCann New York for Microsoft
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Experience/Activation: Product/Service- “Driving While Black” by Goodby, Silverstein & Partners/Critical Mass for Courageous Conversation Global Foundation
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Experience/Activation: Public Service- “Pop Tarts: The First Edible Mascot” by Weber Shandwick for Kellanova
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Film: Product/Service- “WoMen’s football” by Marcel for Orange
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Film Craft Music Original: Product/Service- “Play It Safe” by The Monkeys, part of Accenture Song for Sydney Opera House
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Integrated: Product/Service- “Barbie The Movie” by Mattel for Barbie
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Media: Product/Service- “San Émission” by VML Canada / Type1 for Volkswagen Canada
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Out of Home: Product/Service- “Coors Lights Out” by Rethink for Coors Light
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Partnerships & Collaborations: Product/Service- “Barbie The Movie” by Mattel for Barbie
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Print: Public Service- “Solar Impulse – Prêt à Voter” by Publicis Conseil for Solar Impulse
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Print & OOH Craft: Product/Service- “The One Exhibition” by DM9 for Leica PHOTOGLOBAL
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Public Relations: Product/Service- “AIZOME WASTECARE™ Industrial waste — certified as skincare” by Serviceplan Germany for AIZOME
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Social Media: Product/Service- “WoMen’s football” by Marcel for Orange
“As always, the jury had a challenging task this year because the volume of creativity in our submissions was truly inspiring,” said Clio CEO, Nicole Purcell. “Ultimately, the Grand Clio winners were chosen because they not only showcased exceptional execution, but they embodied breakthrough storytelling and brought ideas to life that stood taller than the rest of the work being discussed.”
Each year, “Of the Year” honors are presented to entrants that collect the most statue points across all mediums. The 2024 “Of the Year” winners are:
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Agency of the Year: Publicis Conseil
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Advertiser of the Year: Michelob ULTRA
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Independent Agency of the Year: Rethink Canada
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Network of the Year: Ogilvy
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Production Company of the Year: Prodigious Paris
Notably, at the top of the show, Purcell unveiled a new strategic direction and visual identity for the 65-year-old brand. Beginning May 6, the company will bring its five award competitions and two content platforms under one dynamic umbrella, The Clios. In the coming weeks, viewers to MusebyClio.com and AdsoftheWorld.com will be greeted with a new user experience; The Clios social feeds and brand copy will get an update; and new logos will be implemented across all properties, among other changes. The updates will create a stronger brand unity for The Clios’ diverse offerings and lean in to its mission to celebrate bold creativity that inspires and connects the creators of today and tomorrow.
The official sponsors of the 2024 Clio Awards are Twitch, Michelob ULTRA, Pepsi, Tubi, and Verizon. A full list of previously announced Gold, Silver, and Bronze Clio recipients is available at www.clios.com.