Day: 7 January 2024

PRSA Releases Guidance on Artificial Intelligence

Stuart Mitchell

PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive framework that follows PRSA’s Code of Ethics, and provides best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools. The organization’s Board of Ethics and Professional Standards (BEPS) authored the report following extensive research, expert input and peer review. “Since its formation in 1947, and the creation of its Code of Ethics in 1950, PRSA has demonstrated a steadfast commitment to ethical behavior in the…

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Kellanova is committed to advancing sustainable and equitable access to food for all with Better Days™ Promise, which includes a refreshed environmental commitment

Stuart Mitchell

Kellanova, the global snacks-led powerhouse, is reaffirming its multi-pillar commitment to advancing sustainable and equitable access to food, building on commitments established previously by Kellogg Company. Through its Kellanova Better Days™ Promise, its social and environmental strategy, Kellanova is committing to creating better days for 4 billion people by the end of 2030. With a top to bottom global approach, with no change in timeline, we’ve refreshed our previous commitment and will create better days for 4 billion people by the end of 2030. Additionally, Kellanova is proud to announce…

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Rockwell Automation To Build Hydroponic Farm Within Its Headquarters

Stuart Mitchell

Rockwell Automation has announced plans to collaborate with Fork Farms, a Green Bay-based agriculture technology startup company, to build a highly automated, indoor 7,300-square-foot hydroponic vertical farm within Rockwell’s Milwaukee headquarters by summer of 2024. Hydroponic farming is a technique used to grow plants without soil. Instead of planting crops in the ground, hydroponic farmers use containers filled with nutrient-rich water without the need for large plots of land. Once fully operational, Clock Tower Farms, named in recognition of the iconic Allen-Bradley four-sided clock atop the company’s headquarters, will be…

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Berry Launches Breakthrough Technology in Cling Film, Providing a Certified Recyclable Alternative to PVC Films

Stuart Mitchell

Berry Global has launched a new version of its Omni® Xtra polyethylene cling film for fresh food applications, which provides a high-performance alternative to traditional polyvinyl chloride (PVC) cling films. While Omni® Xtra is already an established solution for the packaging of fruit and vegetables, meat and poultry, and deli and bakery products, the new Omni® Xtra+ film has improved elasticity, uniform stretching behaviour, and improved impact resistance. It also offers users significant sustainability benefits, including compliance with the anticipated requirements of the forthcoming EU Packaging and Packaging Waste Regulations…

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CAP – Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code

Stuart Mitchell

The ASA/CAP have released a post called: Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the growth of alternative investments, has come interest in buying whisky casks: the simple idea being that the cask is held in storage, for what can be…

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