Day: 14 January 2024

Kurio from Finland big winners at ICCO Global Awards 2023

Stuart Mitchell

Kurio claimed four prizes at the ICCO Global Awards 2023, which took place on 29th November at The Waldorf in London. Their campaign “This Influencer Does Not Exist – But Can Go Viral” with Helen scooped three awards for Best Digital and New Media, Best Influencer Marketing and Best Use of AI. FleishmanHillard won the next most, with three awards. Other big wins on the night included large Agency of the Year of awards for Cavendish (Europe), FleishmanHillard (Americas), WE Communications (Africa and Asia) and Small or Medium Agency of…

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Cargill Announces Commitment to Eliminate Deforestation and Land Conversion in Brazil, Argentina and Uruguay by 2025

Stuart Mitchell

outh America is one of the most critical regions for biodiversity and vital to feeding the world. To protect South America’s natural ecosystem, Cargill is announcing an accelerated commitment to eliminate deforestation and land conversion from its direct and indirect supply chain of key row crops in Brazil, Argentina, and Uruguay by 2025. The commitment spans several important commodities in the global food system, including in-country origination of soy, corn, wheat, and cotton, building upon the company’s global commitment of deforestation-free commodities and conversion-free soy across South America by 2030. …

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Ørsted partners with Breakthrough Energy Catalyst, the European Commission, and the European Investment Bank for FlagshipONE

Stuart Mitchell

At December’s COP28, Ørsted announced that the EU-Catalyst Partnership, which consists of the European Commission, Breakthrough Energy Catalyst, and the European Investment Bank, has vowed to support Ørsted’s FlagshipONE project, highlighting the innovative nature of this project and its potential to contribute to the decarbonisation of shipping. FlagshipONE is Europe’s largest e-methanol plant and is currently the world’s strongest proof point that carbon-neutral shipping is possible.   Breakthrough Energy Catalyst is a first-of-its-kind model, bringing together government partners and leading organisations from across the private sector to fund and scale…

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Vattenfall and SSAB in new fossil-free steel collaboration

Stuart Mitchell

Vattenfall and SSAB have signed a letter of intent regarding deliveries of fossil-free steel produced with HYBRIT technology. SSAB will, using input material from the HYBRIT pilot plant in Lulea, deliver fossil-free steel to Vattenfall, to use in its own operations. In addition to the already existing HYBRIT initiative from 2016, Vattenfall and SSAB are starting another in-depth collaboration to transform the steel industry towards fossil-free steelmaking, promote the use of fossil-free steel and manufacture products with a radically reduced carbon footprint. Vattenfall needs high-strength steel for several different components,…

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ASA – AI-Assisted, Collective Ad Regulation – our new strategy

Stuart Mitchell

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

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