Day: 15 January 2024

Cancer Research UK launches ambitious manifesto to avoid 20,000 cancer deaths a year by 2040

Stuart Mitchell

Cancer Research UK has recently set out how the next UK Government could dramatically improve cancer outcomes and prevent 20,000 cancer deaths a year by 2040.    Ahead of the next general election, the charity has published an ambitious cancer plan which, if adopted, would ensure UK is amongst the best in the world for cancer survival by 2035.  “Longer Better Lives: A Manifesto for Cancer Research and Care” has been developed with the insights of cancer patients and experts from across health, life sciences, government and academic sectors.   “Cancer is…

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Dozens of major companies lack comprehensive deforestation policies, new Ceres analysis finds

Stuart Mitchell

With escalating risks from the world’s climate and nature crises and enhanced European regulatory risks, Ceres released a new scorecard today that reveals few of the largest global companies are taking ambitious action to tackle commodity-driven deforestation and drive progress toward a net zero economy.   The Ceres’ Deforestation Scorecard: Assessing Corporate Action on Deforestation Amid Growing Regulatory Risk assesses 53 major companies across 15 industries, including adidas AG, Cargill, Restaurant Brands International, and Procter & Gamble Co. These companies face the greatest risks from sourcing deforestation-linked commodities like soy, timber,…

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ICAS supports new Global Standards Coalition created to reduce harmful drinking

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is delighted to support the new Global Standards Coalition, a coalition of leading retailers, business organizations, e-commerce and digital platforms, as well as advertising associations that have joined forces to further accelerate reductions in harmful use of alcohol and encourage more responsible marketing of alcohol beverages. The Global Standards Coalition, led by the International Alliance for Responsible Drinking (IARD), aims to create a positive movement that globally drives initiatives to help reduce harmful drinking and promote moderation among those who choose to drink.  The coalition will focus on proactive measures…

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The Ad Council’s 69th Annual Public Service Award Dinner Celebrates Extraordinary Progress of Social Impact Efforts and Inspires the Media and Marketing Industries to Come Together for Tomorrow

Stuart Mitchell

On Thursday, November 30, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Jamie Dimon, Chairman and CEO of JPMorgan Chase, was honored for his exceptional contributions to corporate citizenship, including his support for numerous Ad Council campaigns. Grammy Award-winning artist Brittany Howard was recognized by the organization as a “Champion of Good” and performed “You’ll Never Walk Alone” at the event hosted by actress, comedian and “Saturday Night Live” alum Cecily Strong. The Dinner also featured live…

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Ocean creatures showcased on giant screens as free immersive film experience opens in London

Stuart Mitchell

Scientists have stated we are entering Earth’s 6th mass extinction event, with up to a million species at risk of being lost. To highlight this, Forsaken is playing on Outernet London’s immense floor to ceiling wrap around screens at Tottenham Court Road to highlight the mass extinction of life on earth. The short film will run on a loop every day for an hour at 11am, 6pm & 9pm until mid-February.  This work takes inspiration from the remarkable Immortal Jellyfish, which is able to regenerate and begin its life cycle…

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