Tag: Ad Council Research Institute

The Ad Council Research Institute and Hearst Magazines Release Findings From Mental Health in Brand Communications Study

Stuart Mitchell

Hearst Magazines, in partnership with the Ad Council Research Institute (ACRI), recently announced the findings of “Time to Talk,” a first of its kind comprehensive study on mental health in the commercial space. The research, which includes qualitative interviews and a survey of more than 4,000 consumers, was designed to help brand marketers better understand how to effectively communicate about mental health. The announcement was made by Global Chief Revenue Officer Lisa Ryan Howard and Lead Researcher and Managing Director of the Ad Council Research Institute Derrick Feldmann. “Our partnership…

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The Ad Council’s 69th Annual Public Service Award Dinner Celebrates Extraordinary Progress of Social Impact Efforts and Inspires the Media and Marketing Industries to Come Together for Tomorrow

Stuart Mitchell

On Thursday, November 30, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Jamie Dimon, Chairman and CEO of JPMorgan Chase, was honored for his exceptional contributions to corporate citizenship, including his support for numerous Ad Council campaigns. Grammy Award-winning artist Brittany Howard was recognized by the organization as a “Champion of Good” and performed “You’ll Never Walk Alone” at the event hosted by actress, comedian and “Saturday Night Live” alum Cecily Strong. The Dinner also featured live…

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Among those at Higher Risk for Suicide, Study Finds Key Factors that Drive 988 Lifeline Usage: Someone to Talk to 24/7 and Free Access

Stuart Mitchell

The Ad Council Research Institute, in partnership with the National Action Alliance for Suicide Prevention (Action Alliance) and the Suicide Prevention Resource Center (SPRC), and supported by the Substance Abuse and Mental Health Services Administration (SAMHSA), have released crucial findings about the public’s awareness, perspectives, and current and potential usage of the 988 Suicide & Crisis Lifeline. As part of the collaborative 988 Formative Research Project, the partners are publishing insights and an actionable toolkit that can be used by individuals and organizations in their outreach and messaging efforts about…

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Ad Council Research Institute and MTV Entertainment Studios Partner to Release Young Voter Study in Time for Midterms

Stuart Mitchell

The Ad Council Research Institute (ACRI) and MTV Entertainment Studios have announced the initial findings from a collaborative research project that seeks to demystify voting attitudes and perceptions among younger Millennials and voting-age Gen Z Americans. With midterm elections quickly approaching, the study sheds light on what young people know about voting, what motivates them to go to the polls and what turnout might be expected in November from the voters that now make up nearly a third of the electorate. Today’s findings are the first phase of the Messaging…

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