Month: January 2024

The Ad Council’s 69th Annual Public Service Award Dinner Celebrates Extraordinary Progress of Social Impact Efforts and Inspires the Media and Marketing Industries to Come Together for Tomorrow

Stuart Mitchell

On Thursday, November 30, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Jamie Dimon, Chairman and CEO of JPMorgan Chase, was honored for his exceptional contributions to corporate citizenship, including his support for numerous Ad Council campaigns. Grammy Award-winning artist Brittany Howard was recognized by the organization as a “Champion of Good” and performed “You’ll Never Walk Alone” at the event hosted by actress, comedian and “Saturday Night Live” alum Cecily Strong. The Dinner also featured live…

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Ocean creatures showcased on giant screens as free immersive film experience opens in London

Stuart Mitchell

Scientists have stated we are entering Earth’s 6th mass extinction event, with up to a million species at risk of being lost. To highlight this, Forsaken is playing on Outernet London’s immense floor to ceiling wrap around screens at Tottenham Court Road to highlight the mass extinction of life on earth. The short film will run on a loop every day for an hour at 11am, 6pm & 9pm until mid-February.  This work takes inspiration from the remarkable Immortal Jellyfish, which is able to regenerate and begin its life cycle…

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The Kraft Heinz Not Company Launches First-Ever, Plant-Based KRAFT Mac & Cheese

Stuart Mitchell

The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”) launched KRAFT® NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States. KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”) joint venture, which aims to create mouthwatering, plant-based foods for all. The Kraft Heinz Not Company launches KRAFT NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States. (Photo: Business Wire) The plant-based industry continues to grow, with distribution…

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Balancing Optimism and Caution: CMO Barometer 2024 Results

Stuart Mitchell

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen. Although the outlook for the upcoming year is mixed and cautious, there is a definitive positive tendency. What will be the defining trend in marketing in 2024? Will budgets face drastic cuts, or can we anticipate a slight increase? What skills will become indispensable in 2024’s landscape?  For its annual study, the Serviceplan Group partnered with prominent Swiss academic institution, the University of St.Gallen, to gather…

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Kurio from Finland big winners at ICCO Global Awards 2023

Stuart Mitchell

Kurio claimed four prizes at the ICCO Global Awards 2023, which took place on 29th November at The Waldorf in London. Their campaign “This Influencer Does Not Exist – But Can Go Viral” with Helen scooped three awards for Best Digital and New Media, Best Influencer Marketing and Best Use of AI. FleishmanHillard won the next most, with three awards. Other big wins on the night included large Agency of the Year of awards for Cavendish (Europe), FleishmanHillard (Americas), WE Communications (Africa and Asia) and Small or Medium Agency of…

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